Digital Marketing Coordinator

Overview

Reporting to the Communications Manager in the Bradley Department of Electrical and Computer Engineering, the Digital Marketing Coordinator will plan, execute, evaluate, and maintain the department's digital platforms and related content to strategically align with the Virginia Tech Advancement (alumni relations, communications, and development) and recruitment goals of the college and the university.

• Collaborate with the department Alumni Relations Manager to develop digital marketing materials for alumni events, such as tailgates, social hours, and the Heta Lambda Beta Honor Society.
• Support department recruitment efforts through collaboration with the undergraduate and graduate advisors, helping to grow degree programs (including the B.S. in electrical or computer engineering, the M.S. thesis and non-thesis, MEng, and Ph.D.), by highlighting program offerings, student experiences, research, industry connections, and more through storytelling.
• Under the direction of the Communications Manager, execute and advance department social media and website strategies and maintenance.
• Manage and capture visual assets, including graphic design, photography, and videography.
• Participate in student and faculty recruitment activities.
• Support essential giving campaigns such as the annual Virginia Tech Giving Day and regular department giving.
• Follow established brand guidelines, university policies and procedures, and accessibility standards.
• Participate as a member of the College of Engineering Advancement team and develop an annual work plan in consultation with the supervisor; evaluate performance against the plan.

• Bachelor's degree in marketing, communications, or related field.
• Proven history of strong familiarity with digital content creation and platform management, including content management and social media management.
• Demonstratrated excellent written communication skills, such as digital copywriting.
• Previous experience with visual communication media, such as photography, graphic design, and/or videography.
• Ability to work occasional evenings and weekends, and travel periodically for alumni events and content creation opportunities.

• Experience in a higher education, independent school, or non-profit environment;
• Experience working with students, faculty, administrators, and alumni in science or engineering fields;
• Communications and marketing experience in a large organization with centralized brand management.

• Pay Band: 4
• Overtime Status: Exempt:
  Not eligible for overtime
• Appointment Type: Regular
• Salary Information: 50,000 - 55,000
• Hours per week: 40
• Review Date: October 20, 2025
• Additional Information: Required Application Materials:
  1. Resume/CV; 2. Cover Letter;
  3. Contact information for 3 references;
  4. Resume/CV should contain a link to the portfolio website that highlights recent writing samples, graphic design, and/or social media postings. Sample portfolios can also be attached as a PDF, in lieu of a formal website link. The successful candidate will be required to have a criminal conviction check.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College.

The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650…