VTCRC, Marketing and Communications Manager

Overview

Virginia Tech Foundation, Inc. (VTF) is a nonstock corporation established in 1948 for the sole purpose of managing the endowment and real estate portfolio of Virginia Tech, now valued at $3.0 billion. VTF exists and operates as a separate, independent entity with its own officers and governing board – managing, investing, and distributing private resources to advance Virginia Tech’s mission and its strategic priorities.

Virginia Tech Corporate Research Center, Inc. (VTCRC), in all its locations, is where education meets business. VTCRC is a place and a paradigm at work within an ever-changing landscape, wherever Virginia Tech is present. VTCRC is the wholly owned for-profit subsidiary of VTF.

The Marketing and Communications Manager supports the implementation of VTCRC’s visibility, engagement, and community impact. Working under the direction of the Director of Marketing and Communications, this position helps execute initiatives that enhance VTCRC’s visibility, promote tenant achievement, and build community engagement, elevating the VTCRC as a multi-location destination where education meets business.

This role provides hands-on support in content creation, social media, event promotion, and digital communications, ensuring that all marketing activities reflect the established VTCRC brand and align with broader organizational goals. The Manager collaborates closely with the Director of Marketing, the Innovations Team, and other departments as needed to deliver consistent, high-quality materials and experiences that advance VTCRC’s objectives.

• Communications & Marketing:
  • Assist with the creation, design, and distribution of communications including newsletters, email campaigns, press releases, flyers, brochures, blogs, and website content.
  • Support the drafting and scheduling of social media content, ensuring alignment with VTCRC’s brand, tone, and messaging.
  • Coordinate the development of graphics, layouts, and marketing collateral under the direction of the Director of Marketing.
  • Implement routine website updates to reflect current events, initiatives, and news under direction of the Director of Marketing.
  • Provide support to the Director of Communications for Virginia Tech Foundation (VTF) as needed.
  • Maintain and organize VTCRC’s digital asset library, including event photos, logos, templates, and design files.
  • Draft initial copy for newsletters, social posts, or event descriptions based on provided outlines.
  • Proofread and edit written content to ensure accuracy, clarity, and tone consistency.

• Tenant Engagement & Community Building:
  • Support efforts to strengthen VTCRC tenant engagement through coordinated communication, outreach, and storytelling.
  • Promote tenant achievements and events through VTCRC’s marketing channels, amplifying their visibility and impact.
  • Collect and compile engagement metrics (social media analytics, email open rates, website traffic, and event attendance) for monthly reports.
  • Maintain a central dashboard or tracking document for marketing metrics, ensuring data accuracy and accessibility for leadership.
  • Prepare draft summaries of campaign performance and audience insights to inform future marketing activities.
  • Help coordinate communication between VTCRC and tenants to ensure timely information sharing, visibility, and satisfaction.

• Event Support:
  • Assist Innovations Team in executing VTCRC events, including networking functions, workshops, conferences, webinars, and tenant-focused activities.
  • Coordinate calendars, registrations, digital promotion, and assist with on-site setup.
  • Ensure that event-related materials, communications, and photography are completed and archived according to established workflows.
  • Assist with on-site photography or videography at events and coordinate with vendors or contractors as needed.
  • Maintain an archive of approved photos and event media for future promotional use.

• Collaboration & Coordination:
  • Work closely with the Director of Marketing and Communications and other departments to implement approved strategies and campaigns.
  • Coordinate with external vendors, partners, and organizations to support production of marketing…