Hubspot Funnel & Conversion Marketing Manager - Travel Franchise

Hub Spot Funnel & Conversion Marketing Manager

Remote - UK | Bournemouth Preferred for Occasional Collaboration

Competitive Salary DOE + Bonus

Permanent | Full Time

Pedigree: UK's Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running

Your Background /

Skills:

Hub Spot (5+ Years), Revenue Funnels, Marketing Automation, Sales Copywriting, Direct Response Marketing, Sales Psychology, CRO, Lead Nurture, Landing Pages, Word Press, Elementor, A/B Testing

Your first year will have been a success if you've delivered these three outcomes:

• More qualified franchise opportunities:
  You've improved how we convert existing interest into booked conversations, qualified enquiries and new franchise owners.
• High-performing revenue funnels:
  You've personally built sophisticated Hub Spot funnels that guide prospects through a longer, considered buying journey with compelling messaging, intelligent automation and timely follow-up.
• Measurable conversion improvements:
  You've continually tested and refined landing pages, copy, campaigns and nurture sequences, using performance data to lift conversion and commercial results.

This is a genuinely hands-on, commercially focused funnel-building role. We're not looking for someone to manage Hub Spot, oversee agencies or implement campaigns designed by somebody else. We need someone who can spot a commercial opportunity, understand the audience and independently work out how to turn interest into action.

Buying a travel franchise is a significant personal and financial decision. Prospects may spend weeks or months researching and weighing up their options. So the marketing journey needs to do far more than capture an email address: it must build trust, create desire, address objections and move people towards a conversation with our sales team.

You'll make that happen, from messaging and copy to landing pages, Hub Spot workflows and conversion testing. Working closely with our marketing team and Co-Founders, you'll have the freedom to challenge assumptions and introduce new ideas.

• Building complete revenue funnels:
  Designing and personally building multi-step Hub Spot funnels that move prospects from initial interest to qualified sales opportunity.
• Creating persuasive messaging:
  Writing landing-page copy, email sequences, headlines and CTAs that connect with the audience's motivations and buying psychology.
• Understanding the buying journey:
  Identifying what prospects need to hear, see and experience at each stage of a high-value, longer-consideration sale.
• Developing intelligent automations:
  Building complex workflows, behavioural triggers, segmentation, lead scoring and nurture sequences that respond to prospect intent.
• Creating high-converting landing pages:
  Building and improving pages in Word Press and Elementor.
• Testing and optimising relentlessly:
  Experimenting with messaging, offers, layouts, CTAs, timing and funnel structures to find what genuinely improves conversion.
• Improving lead quality:
  Working with the sales team to understand which enquiries convert and where prospects drop off.
• Personalising the experience:
  Using Right Message, Hub Spot and AI to deliver more relevant content and journeys.
• Owning the results:
  Analysing funnel performance and making ongoing improvements based on qualified leads, booked calls and revenue opportunities.

You'll be an experienced, hands-on Hub Spot specialist with strong commercial and creative instincts, bringing:

• 5+ years of substantial, hands-on Hub Spot experience, confidently building sophisticated automations, workflows, funnels, segmentation, nurture sequences and reporting yourself.
• Proven experience building complex, high-converting sales funnels, ideally for high-value products or services with consultative buying journeys.
• Strong sales copywriting skills: compelling headlines, landing pages, email sequences and CTAs that persuade people to take the next step.
• A genuine understanding of sales psychology: motivations, objections, trust-building and persuasion.
• The ability to develop and execute your own ideas without someone mapping out every campaign.
• Extensive testing and optimisation experience, with examples of what your improvements delivered commercially.
• Confidence in creating landing pages and campaign assets yourself, ideally in Word Press and Elementor.
• Strong commercial awareness: you know the difference between…