Senior SEO Specialist

Our client is seeking a strategic and analytical Senior SEO Specialist to join their growing team in Bloemfontein . This role is critical for improving our client's online visibility and driving organic traffic through expert search engine optimization strategies. You will be responsible for conducting in-depth keyword research, technical SEO audits, and developing actionable plans to enhance search engine rankings and user engagement.

This position offers a fantastic opportunity to lead SEO initiatives and make a tangible impact on digital presence within a collaborative and forward-thinking company.

• Develop and implement comprehensive SEO strategies , including on-page, off-page, and technical SEO initiatives.
• Conduct thorough keyword research, competitor analysis, and market trend analysis to identify opportunities.
• Perform regular technical SEO audits of websites to identify and resolve issues impacting search engine crawlability and indexability.
• Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing insights and recommendations.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets and campaigns.

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 5+ years of proven experience in Search Engine Optimization (SEO), with a strong track record of driving organic growth.
• In-depth knowledge of SEO principles, algorithms, and best practices, including keyword research, link building, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills and the ability to translate data into actionable insights and strategies.

• Competitive annual salary with performance-related bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for continuous learning and professional certifications.
• A flexible hybrid work environment.
• A supportive team culture focused on innovation and results in Bloemfontein .