Business Development & Events Coordinator
Listed on 2025-12-12
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Business
Event Manager / Planner
Benefits:
- Bonus based on performance
- Free uniforms
- Opportunity for advancement
- Profit sharing
- Training & development
We are creating a dedicated Business Development function to fuel growth through in-person community engagement, partnerships, and events. The Business Development & Events Manager will build, coordinate, and run this effort—identifying opportunities, staffing events, generating qualified leads, and ensuring measurable results.
This is not a passive role. You will build a predictable lead-generation engine that drives booked consultations.
Role SummaryThe Business Development & Events Manager is responsible for sourcing event opportunities, booking locations, coordinating staffing, managing materials, and tracking performance from each activation. You will own the strategy and execution of business-development activities—ranging from local partnerships to trade shows, store‑front activations, and community-level outreach.
You will also oversee Brand Ambassadors (1–2 individuals) and ensure they are trained, scheduled, and delivering consistent results.
Key Responsibilities Event Sourcing & Activation- Identify and secure new event locations:
– Hardware stores, supermarkets, appliance stores
– Community fairs, town events, street markets
– Home shows and industry expos
– HOA and apartment complex partnerships
– Local retail partnerships - Negotiate booth placement or partnership terms
- Build a monthly calendar of events and outreach touchpoints
- Recruit, schedule, and oversee Brand Ambassadors
- Train team members on scripts, engagement style, and qualification criteria
- Ensure event coverage—no unstaffed events
- Create weekly activation schedules
- Coordinate with Admin to prepare materials:
– Banners, samples, tabletops, brochures, signage
– QR code forms and appointment scheduling links - Ensure booth setup is professional and consistent
- Track inventory of literature, promotional cards, etc.
- Upload and track leads generated from events
- Ensure leads enter CRM immediately
- Track appointment‑setting conversion rate
- Measure revenue impact from event‑generated jobs
- Provide weekly reporting
Success in this role is measured by:
- Events secured per month: 8–12+
- Qualified leads per event: 15–20+
- Consultations booked per event: 3–5
- Reliable staffing coverage: >95%
- Clean reporting, zero miscommunication
Qualified lead definition will be provided (homeowner, service area, active interest).
What Skills You Bring Required- Confident communicator and strong relationship builder
- Organized and able to manage moving pieces
- Comfortable engaging with people in person
- Ownership mentality and accountability
- Prior event management, marketing, or field activation experience
- Experience leading a small team
- Customer‑facing or promotional experience
- Experience in home services or retail partnerships
- Bonus for each event acquired
- Percentage on closed revenue tied to event‑generated leads
Compensation will be base + performance
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