Senior Analyst, Personalization + Product Discovery

The Senior Analyst, Personalization + Product Discovery is responsible for driving the strategy, implementation, and cross-functional execution of customer product discovery and personalization initiatives across digital channels. Working closely with Brand Merchandising, CRM, Product, and Technology teams, this role optimizes onsite filters, recommendations, merchandise sorting, and internal search to enhance customer engagement and conversion. Additionally, the position involves roadmap planning, A/B testing, digital merchandising optimization, and performance reporting across brands.

• Personalization & Business Opportunity Identification
  • Analyze customer behavior, search and browse trends, and merchandising priorities to identify opportunities for personalized experiences that improve product discoverability, support business objectives, and drive customer engagement and conversion.
• Implementation & Cross-Functional Execution
  • Drive the day-to-day execution of personalization initiatives from requirements gathering through launch, coordinating business requirements, creative assets, timelines, testing, and dependencies across CRM, Product, Technology, Analytics, and Merchandising teams.
  • Partner with technical stakeholders to support CRM data integration and Adobe Target implementation.
• Roadmap Planning & Prioritization
  • Partner with leadership to support the development, prioritization, and ongoing management of the personalization roadmap.
  • Evaluate opportunities through business-impact assessments, including estimated revenue potential, conversion improvement, customer reach, and implementation feasibility.
• Experimentation & Performance Analysis
  • Support the development and execution of personalization tests, establishing KPIs and measurement plans to evaluate performance.
  • Analyze results, quantify incremental business impact, and translate findings into actionable optimization recommendations.
• Reporting & Stakeholder Communication
  • Develop recurring performance reporting and executive-level summaries that communicate personalization performance, key learnings, business impact, and opportunities for continued optimization.
• Digital Discovery & Merchandising Optimization
  • Partner with Product Discovery and Merchandising teams to identify opportunities across search, browse, product recommendations, and digital merchandising.
  • Analyze customer engagement, product visibility, and merchandising performance to recommend improvements aligned with customer needs and business priorities.
• Performance Monitoring & Continuous Improvement
  • Maintain and enhance performance dashboards and reporting to monitor audience engagement, experimentation results, personalization effectiveness, and product discovery performance, identifying trends and opportunities to inform future initiatives.

• Strong understanding of e-commerce customer journeys, digital merchandising, on-site search, browse navigation, and product discoverability.
• Demonstrated ability to analyze customer behavior and digital performance data to identify opportunities that improve conversion, average order value (AOV), cross-sell/upsell performance, and revenue
• Experience translating customer insights and business priorities into actionable personalization use cases, business requirements, and measurable success criteria.
• Familiarity with CRM strategies, customer segmentation, audience targeting, and the application of customer data to personalized digital experiences.
• Ability to interpret A/B testing results, evaluate performance against established KPIs, and communicate actionable recommendations.
• Strong project coordination…