Executive Director, Seed Portfolio Inc Bloomington, IL

Select how often (in days) to receive an alert:

Company: GROWMARK, Inc.

City:
Bloomington

State: IL

SALARY RANGE: $ - $

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States.

More information is available at

PURPOSE AND SUMMARY STATEMENT

Responsible for the seed product portfolio and how it goes to market across the GROWMARK System and Ontario: genetic and trait supplier relationships and agreements, product advancement and research, portfolio strategy, pricing and programs, product positioning, seed marketing, and grower engagement. Owns the System Supported Brand strategy and the proprietary seed brands (InVISION, HiSOY) as the System's primary sources of genetic diversity and grower choice.

Accountable for the portfolio's competitiveness in support of Seed divisional income and net new acre targets.

SUPERVISION AND LEADERSHIP

Supervises, leads, and develops the Senior Manager, Product Advancement and Research and the Director, Sales Enablement. Leads cross-functional work with seed operations, customer care, sales, crop protection portfolio marketing, Agronomy Services, and Enterprise Marketing.

ESSENTIAL JOB FUNCTIONS

Accountable for seed gross margin, product line profitability, and portfolio competitiveness, and contributes to Seed Division sales, net new acre, share, and divisional income targets.

Negotiates and administers seed supply, licensing, and trait agreements on behalf of all GROWMARK seed entities, in coordination with the VP, Crop Protection and Seed and Legal, and develops and maintains relationships with genetic and trait suppliers to assure GROWMARK a complete source of outstanding genetics and technology across multiple providers.

Manages the supplier portfolio to balance access to leading genetics and traits, competitive economics for member companies and growers, and the System's long-term position.

Directs product management, advancement, and research for the corn, soybean, wheat, forage, and turf product lines, including seed testing, genetic acquisition, product selection, and seed treatment, and identifies member company needs for products and services in each line.

Sets seed product line pricing and grower programs at levels that support System profit standards and competitiveness and communicates product mix and annual supply plan needs to Seed Operations to control inventory at levels that maximize sales growth and profitability.

Owns seed grower engagement programs, including trips, educational activities, and demonstration plots, and grower targeting and acre-level value propositions that enable field teams to deliver data-driven recommendations, in coordination with the Executive Director, Crop Protection and Seed Sales.

Partners with Executive Director, Enterprise Marketing and Agronomy Marketing Strategist to develop long‑term and annual marketing plans and product positioning and brand messages aligned with the enterprise marketing framework and FS brand standards; coordinates marketing efforts with System Supported brand partners.

Partners with the Executive Director, Crop Protection and Seed Sales on program execution, field positioning, and new product launch, provides product and sales training for field staff and member company personnel, and coordinates with the Executive Director, Crop Protection Portfolio on integrated seed and crop protection…