Executive Director, Crop Protection & Seed Sales Inc Bloomington, IL

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Company: GROWMARK, Inc.

City:
Bloomington

State: IL

SALARY RANGE: $ - $

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States.

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PURPOSE AND SUMMARY STATEMENT

Responsible for the operation and performance of the sales function of the Crop Protection and Seed Divisions across the GROWMARK System. Leads the Crop Protection and Seed sales organization including sales process, tools, training, and incentives to grow seed and crop protection share and net new acres, and deliver profitable growth for GROWMARK and its member companies.

SUPERVISION AND LEADERSHIP

Supervises, leads, and develops the Agronomy Sales and Marketing Directors. Provides functional leadership to FS member company sales leaders and crop specialists, and leads cross-functional initiatives across sales, portfolio marketing, agronomy services, customer care, operations, and technology.

ESSENTIAL JOB FUNCTIONS

Accountable for seed, seed treatment, and crop protection sales, net new acre, and share targets for the System, and contributes to Seed and Crop Protection divisional income targets.

Develops and implements the System Crop Protection and Seed sales strategy and annual sales plans for all member companies and target markets, aligned with the Seed and Crop Protection strategic plans.

Defines the GROWMARK Crop Protection and Seed sales process and Customer Relationship Management approach, drives CRM adoption, and directs the sales tools, technology, dashboards, and KPIs that support consistent field execution and accountability.

Owns the System approach to account targeting, grower business planning, pipeline management, and customer segmentation, enabling field teams to deliver data-driven, acre-level recommendations and economic value propositions.

Sets acre ownership and account management standards across the System and directs crop specialist and salesperson training at all member companies, including onboarding, consultative selling, product positioning, and the Certified Crop Specialist designation, in coordination with Agronomy Services and Field Training.

Develops and administers sales incentive programs and oversees the application of business builder and market impact funds to align field behavior with strategic priorities.

Partners with the Executive Directors of Seed and Crop Protection Portfolio on grower programs, pricing, product positioning, and new product launch so that portfolio strategy is executed consistently in the field, and integrates seed, crop protection, and agronomic solutions into cohesive, System-based customer offerings.

Drives adoption of myFS Agronomy and related digital agronomy tools as the data foundation for the agronomy sales model.

Leads member company alignment on sales strategy through direct relationships with FS CEO/GMs and agronomy sales and procurement leaders and collaborates with Member Resources to improve earned business among all GROWMARK members.

Develops annual sales forecasts, budgets, and growth targets, monitors financial performance of sales activities, and reports regularly to the VP, Crop Protection and Seed on sales performance, acre and share progress, market opportunities, and financial results.

OTHER JOB FUNCTIONS

Oversees identification and development of new customer segments and…