Leasing Director; Beverly

The Leasing Director drives, oversees, and delegates to achieve leasing and renewal goals, occupancy goals, available product, pricing goals, trends, and recommendations, trending and reporting and the development, monitoring and implementation of all marketing promotions and programs. This position is also responsible for being the most productive leaser as the role model for the leasing team, leading the leasing at properties that have challenges, developing new and changing current training programs and procedures, mentoring and overseeing the leasing team and partnering with the manager or multi-site manager, leads weekly management meetings.

Operates as an independent leasing and marketing professional.

Core Competencies

• Building Effective Teams
• Change Management
• Communication
• Conflict Management and Resolution
• Managing Performance
• People Development
• Property Management and Sales Acumen
• Result Focus

Training/Education

Bachelor’s degree desired in business, finance, marketing, real estate or PM degree program or some college with a minimum of seven years’ experience in sales and leasing

Valid Driver’s License and reliable private transportation

Experience/Skills

• Minimum of seven years’ experience in sales and a minimum of five years in the leasing, marketing/training of multifamily properties
• Proven Sales/Marketing experience with a consistent record of meeting or exceeding sales goals
• Successful track record of meeting occupancy and revenue goals
• Demonstrated ability to write, research and prepare market analysis
• Proven ability to analyze trends, create solutions and execute
• Proficiency in Microsoft Office including Outlook, Word, Excel and Power Point
• Proficient in Yardi (or equivalent) software
• Proficient in CRM (or equivalent) systems

Special Requirements

• Big picture and strategic thinking skills
• High degree of professionalism
• Transparency, reporting and sharing of information effectively across all departments
• Strong technical understanding of design and construction
• Proven record of successful negotiation skills
• High degree of experience in budget planning, expense monitoring and profit and loss responsibility
• Exceptional leadership, management, communication and collaboration skills
• Results oriented and solution focused
• High degree of accountability and ownership
• Excellent judgment and decision-making skills
• Ability to multitask, prioritize and meet changing deadlines
• Excellent organizational and time management skills including ability to multitask, prioritize and meet changing deadlines
• Excellent internal and external customer service skills

• Motivates a team of leasing consultants to meet goals, ensure occupancy and exceptional customer service.
• Lead and implement resident retention programs.
• Reviews weekly property occupancy reports and obtains information on current marketing efforts in order to update and make recommendations to the PM in weekly meetings.
• Develops and implements marketing promotions and programs with emphasis on corporate outreach and preferred employer programs.
• Develops, publishes and implements a training schedule for programs including marketing and sales training, product knowledge, skills, attitudes, policies, and procedures, computer, etc. The schedule should include training for newly hired leasing consultants as well as existing ones.
• Shops and surveys competition to assess their marketing program, i.e. incentives, give-a-ways, reductions, curb appeal, rental efforts and efficiency, etc.
• Completes full market study for property including rent comparisons, unit mix, amenity features, services, etc. Drafts marketing plan including timetable for marketing/management actions including logo design, complete collateral package, professional/designer…