Sr. Marketing Brand Manager

Oliver Winery—is a top 30, nationally distributed wine out of Bloomington, Indiana is seeking a strategic, analytically minded, hands-on Brand Manager to join our nimble, high-performing marketing team.

Reporting to the CMO, this role operates as both a strategic thinker and roll-up-your-sleeves doer, driving long‑term brand growth while executing near‑term priorities across multiple work streams.

Key focus areas include:

• Building brand awareness nationally and regionally through smart, integrated campaigns
• Leading the front end of innovation and serving as the marketing + consumer champion on the cross‑functional innovation team
• Driving visitation to our award‑winning Bloomington tasting room with targeted local marketing

Ideal candidates bring CPG and digital marketing experience—especially within Food, Drug, Mass and Club Channels---and thrive in fast‑moving environments where collaboration, agility and seamless movement between strategy and execution are key.

What You'll Do

Brand Awareness & Integrated Campaigns

• Lead development and execution of brand‑building campaigns across retail, digital, PR, and social
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
• Develop clear briefs, lead cross‑functional reviews, and translate learnings into optimization plans

I
nnovation Strategy & Commercialization

• Lead front‑end innovation work:
• Identify consumer needs, cultural trends, and growth opportunities
• Evaluate whitespace and category dynamics to shape big, brand‑right ideas
• Develop positioning, concept stories, claims, and testing inputs
• Serve as the marketing and consumer voice on the cross‑functional innovation team (Winemaking, Sales, Trade Marketing, Ops)
• Recommend packaging direction, pricing strategy, and channel implications
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally
• Support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners

Tasting Room Traffic & Local Marketing

• Create and execute programs that drive visitation and conversion at the Bloomington tasting room
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences
• Track performance and insights to refine channel strategy and engagement moments

Cross‑Functional & Agency Collaboration

• Serve as a key strategic partner to the CMO and marketing leadership team
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
• Manage agency partners to deliver on brief, on time, and on budget

What You Bring

• 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
• Measurable success building brands and launching products
• Experience with integrated marketing and digital channels
• AI experience (or at least AI‑curious)
• Track record of consumer‑driven innovation leadership
• Strong analytical and storytelling skills
• Excellent collaboration, communication, and presentation ability
• Bias for action; proactive, resourceful, and detail‑obsessed
• Bachelor's degree in Marketing, Business, or related field
• Must be 21+

Who Thrives Here

• Strategic and execution‑focused—can think big and move fast
• Passionate about building brands with discipline and creativity
• Comfortable with ambiguity and energized by entrepreneurial environments
• Ownership‑minded—leans in, solves problems, and elevates the team

Why Oliver

• Join a nationally recognized, fast‑growing brand on an exciting trajectory
• Shape both brand and innovation agendas with real business impact
• Collaborate with a smart, passionate, supportive team
• See your work come to life across retail shelves, digital channels, and our award‑winning tasting room

Success Factors/Job Competencies

• Knowledgeable, self‑motivated, and confident.
• Excellent writer and creative thinker, with an ability to use both data and intuition to inform decisions.
• Prioritizes tasks and deadlines, staying organized and completing projects in a timely manner with minimal supervision.
• Proactive, curious, and eager to learn. Strong, proven…