Senior Marketing Manager

Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders.

As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donors' dreams last forever.

At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry.

In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our FUNdation Committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind through outstanding benefits, mental health offerings, and activities.

We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth.

This position is eligible for a hybrid work schedule after a successful on-site onboarding period. The hybrid work schedule includes a bank of 60 days/year to be used as remote days on Tuesdays or Thursdays only. This position is located in our Bloomington, Indiana, office. The salary range for this role is $85,000-$95,000 commensurate with experience.

The Indiana University Foundation (IUF) seeks a dynamic and visionary Senior Marketing Manager to lead the account services team for our Marketing and Communications department. In this pivotal role, you'll be instrumental in crafting integrated marketing strategies that drive business outcomes. Having combined the marketing teams from the Alumni Association and Foundation, we are seeking a team leader to help us think differently about our work.

Approaching your work with a growth mindset, you’ll look for opportunities to improve the alumni and donor experience holistically. You’ll lock arms with our business partners and department owners, dismantle preconceived and historical approaches, and challenge and guide others to craft new, fresh, experiences and go-to-market strategies that reflect the IU brand.

This role was designed to bring a more strategic, holistic, and thoughtful approach to driving business outcomes, where you’ll build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team, focused on acquiring, engaging, retaining, and driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations.

You will have the opportunity to not only address the immediate marketing needs but also look toward building a sustainable and impactful long-term strategy. You'll be expected to bring big-picture thinking, flexibility, and a passion for analytics to the table. Additionally, you'll act as a problem solver and strategic business support leader, developing engagement strategies for alumni and donors and creating segmented constituent journeys.

You'll focus on identifying opportunities to improve and expand our events and marketing initiatives, working closely with internal IUAA and IUF stakeholders.

Education/

Experience:

• Bachelor’s degree in business, marketing, advertising, or a related field is required; an MBA is preferred.
• 8-10 years of experience in account management/client service, ideally in an ad agency, in-house environment, university, or corporate setting.
• Minimum 5 years of progressive experience in…