Marketing & Outreach Coordinator

Overview

Bloomingfoods has been a community-owned cooperative (co-op) grocery store since 1976
. In 1975, a group of people created a business that would have a local focus and bring them all the great food they could not find elsewhere. We remain dedicated to good food and good health, excellent customer service, local and regional producers, and giving back to the community we are part of. Food issues are central to our focus, and we want to keep folks up-to-date on what is happening in our community and the world — we strive to share more of what we know with others.

Bloomingfoods promotes healthy, high quality, sustainable, and environmentally-sound products at a fair price. Our commitment to sustainable agriculture, artisanal producers of local products, and delicious regional foods are a few of the things that set us apart. Our purpose and mission are:

• To promote and encourage interest in the local growing of food crops and to provide for the consumers of Southern Indiana locally grown, nutritious food.
• To educate the community to the economic, social, and other beneficial values inherent in organizing community services, and in offering locally produced consumer goods and food.
• To help provide low-cost food and consumer services to low-income owner-members of the Co-op and the local community as a whole whenever possible.

Our Team

The responsibility of the Bloomingfoods Marketing & Communications team is to not only continue building upon the decades of great work that has already occurred, but to establish new programs and connections that will help the co-op grow and thrive for many more years to come. Through marketing and communications across various media channels (traditional and digital), we are tasked with amplifying the co-op’s ends, principles, and values.

We seek to deepen our connections and value to our community through various programs and engagement activities with our customers, owner-members, staff, and community partners.

The Role

The Marketing & Outreach Coordinator works closely with our marketing and communications team; general management team; in-store departments; and our community partners. You will be responsible for assisting in the development of high-level and one brand messaging and content for our in-store signage, e-blasts, website, Shop Hero app, and several other content channels. You will also assist in creating and executing innovative promotions that highlight the many products that can be found in our stores.

Furthermore, you will assist in managing and evolving some of our most critical programs (i.e., Positive Change, Fresh Deals, Local Vendor Demos, Bloomingfoods for All, SNAP Double Dollars, Gallery Walk, Earth Fest, Co-op Month Celebration), as well as creating new programs that are aligned with our strategic business plan to increase internal and external engagement.

• Assist in the creation of visual and written content for digital and traditional communications that is on brand, inclusive and engaging.
• Update our website with weekly, monthly, and annual promotions, events, and programs.
• Assist with regular website content updates, as well as updating the design, layout and accessibility, SEO, ALT text and Meta descriptions; must follow best practices when updating our website to ensure the optimization of our site.
• Create weekly, monthly and quarterly digital and print materials for special promotions, campaigns and events; this includes and is not limited to printing, cutting, laminating and delivering in-store signage to both of our stores for all department needs.
• Assist with the creation of original and template signage and ad copy.
• Review and edit all copy to eliminate errors.
• Assist in the management of our social media platforms by posting our upcoming events on Facebook.
• Assist in taking photos and videos of products and events for marketing communications; this includes events that may take place on the weekends.
• Assist with event planning and coordination.
• Assist in representing the Co-op at public and internal events and find ways to promote the Co-op’s values in the community; this includes events that may…