Product Marketing Manager , Zenflow

Position: Product Marketing Manager 2, Zenflow
Overview Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's Med Surg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.

The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires.

Responsibilities Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty

Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched Med Surg device supporting prostate health

Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement

Develop the go-to-market strategy in close collaboration with product management, sales, and global functions

Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship

Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences

Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time Understand and use customer personas and buyer journeys to develop marketing strategy and plans

Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards

Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy

Establish objectives for campaigns and channels, including customer meetings and events

Provide measurable input to marketing and specialty processes, systems, and operational plans

Work independently to understand root causes for a variety of unique and difficult issues

Manage large, complex marketing initiatives of strategic importance involving cross-functional teams

Foster and maintain a workplace culture respectful and supportive of individual differences

Work and interact effectively and professionally with and for others throughout various levels of the global organization

Maintain company values, policies, and standards

Have effective oral and written communication skills

Qualifications

Bachelor's degree required in marketing or business7-10 years of relevant experience in product marketing

Experience in developing effective marketing strategies and plans that drive business goals

Domestic travel will be required (minimum 20%)Analytical and problem-solving skills with an operations mindset

Experience working with sales and marketing teams

Experience in brand management and product marketing

Experience managing or marketing through a distribution or channel partner is strongly preferred

Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience

Physical Requirements
• Ability to travel domestically and weekends as needed up to 50%
• Work under general office environmental conditions

Job Summary

Job Location (s):
Bloomington IN United States

Job Location s: US-IN-Bloomington Travel: 50-75%
Position Type:
Full Time Company:
Cook Medical LLCCategory:
Marketing