Director; Marketing Generalist), Donor and Alumni Communications

ARTS & SCIENCES; DEAN (BL-ARSD-IUBLA)

Our team is responsible for communications and marketing projects that advance the mission and strengthen the brand of the Indiana University (IU) College of Arts and Sciences. We focus on College-wide initiatives, including brand development and management, user-focused website development for our departments and programs, and recruitment marketing strategy and products.

• Develops and owns a multi-channel, annual alumni and donor communications strategy aligned with the College's advancementpriorities, campaign goals, and engagement metrics.
• Proactively and collaboratively proposes new initiatives toretain and steward current donors, re-engages lapsed alumni anddonors, and cultivates prospective major gift prospects, bringing ideas forward without waiting to be directed.
• Leads the conception and manages execution of integrated communications campaigns, including segmented digital outreach,digital and multimedia content, annual impact reports, and related initiatives.
• Sets measurable goals for each communications initiative and regularly evaluates performance data to refine strategy.
• Writes and edits compelling, audience-centered content foremail campaigns, donor impact reports, stewardship materials, casestatements, solicitation copy, and donor/alumni-friendly news stories.
• Leverages Salesforce Marketing Cloud to design, build, test,and deploy sophisticated, segmented email campaigns; maintains and improves audience segmentation strategy over time.
• Requests, imports, and responsibly manages constituent data in Salesforce Customer Relationship Management (CRM) in accordance with institutional data governance policies.
• Creates and manages landing pages, event communications, and digital forms in support of advancement campaigns.
• Runs engagement reports and analyzes campaign data; translatesinsights into actionable recommendations for continuous improvement.
• Oversees College and department website content updates asneeded to support advancement communications and ensures accuracy of donor- and alumni-facing digital content.
• Regularly monitors relevant social media platforms and newssources; researches subject matter to deepen knowledge of donor interests, alumni identity, and institutional priorities.
• Monitors peer institution advancement communications programs,sector trends, and emerging best practices in philanthropy, digital engagement, and alumni relations; bring relevant innovations to theteam.
• Maintains accurate records of campaign activity, constituentpreferences, and opt-out/opt-in status.
• Produces regular reporting on communications performance for advancement leadership, including open rates, click-through rates,donor retention trends, and campaign Return On Investment(ROI).

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition,development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborativeresource in curating marketing plans to relevant initiatives,groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media,and direct mail).
• May participate in…