Content Specialist

Reporting to the Associate Director of Advancement Communications, the Advancement Content Specialist is responsible for developing and managing strategic communications that support fundraising and engagement initiatives for the Office of Advancement. This role crafts compelling fundraising appeals, event communications, and marketing materials to inspire giving and strengthen donor relationships. The Advancement Content Specialist develop sand executes a social media strategy for the Alumni Engagement accounts and collaborates across departments to execute creative projects, working closely with designers andvideographers to produce high-quality content for email, print, social media, andweb.

Additionally, they manage multiple writing projects, ensure timely delivery of communications, and utilize the CRM (Slate for Advancement) and Thank View to designand schedule outreach. This is a full time, on-campus position. Generous benefits include health, retirement,considerable time off and tuition assistance.

Responsibilities:

• Strategize, write, manage, and distribute communications for Annual Giving and Alumni Engagement initiatives; write original content and ensure brand-consistent and strategically-targeted messaging through all distribution channels to support annual appeals, appeal stewardship, reunion,event and affinity group communications; create other marketing materials for advancement initiatives, including graphics for social content, power points for fundraisers, event collateral and more; ensure digital and print marketing materials are current, engaging and relevant
• Manage the Advancement social media accounts to support both Alumni Engagement and philanthropic efforts ; develop and implement a social media strategy that coordinates with flagship accounts and EAB to promote IWU and boost alumni engagement; write, create content, and monitor performance metrics for various social platforms; maintain a social media content calendar and collaborate with University Marketing Communications to maximize effective content
• Collaborate across departments to execute communications; coordinate with graphic designers, videographers, Titan Print and Mail and other creative staff to produce high-quality content; manage multiple writing projects with competing deadlines, ensuring timely delivery;
  Utilize the CRM and Thank View to build, design,and schedule communications for emails, direct mail, and texts.
• Participate in departmental events and activities to support overall Office of Advancement goals; attend department retreats, Homecoming, alumni events, and additional eventsas required

Requirements :

• Bachelor’s degree required; preference for related fields of Communications, Social Media Management, Marketing or Public Relations
• Minimum of five years relevant professional experience; two years of higher educationor non-profit fundraising preferred

The final candidate will pass a pre-employment background investigation.

An overview of IWU benefits can be found here . Illinois Wesleyan University does not sponsor work visas at the time of hire oranytime during employment for this position. All persons hired will be required toverify identity and eligibility to work in the United States and maintain work authorization throughout the employment term.

Illinois Wesleyan University is committed to recruiting, supporting, and fosteringa community that values a wide range of perspectives and backgrounds among our outstanding faculty, staff, and students. We seek candidates who have a demonstrated commitment to contributing to and enhancing our community in these areas. Illinois Wesleyan University is an equal opportunity employer dedicated to promoting excellence through a varietyof viewpoints; details at https://www.iwu.edu/about/non-discrimination.html.