Broadcast Media Buyer

Are you humble, driven, and sharp? Do you bring strong work ethics and accountability to everything you do? Are you excited about joining a dynamic agency with unlimited potential for growth? Do you want to work for an employer who invests in your personal and professional development, with significant financial rewards for delivering outstanding business results?

If this sounds like you, then we should chat.

Viden Marketing is seeking a skilled media buyer to plan, execute, and optimize offline media campaigns across TV, radio, and print. As one of the fastest-growing areas of our business, this role is a major opportunity to influence client performance, expand our broadcast capabilities, and contribute to Viden’s rapid growth. If you're energized by impactful work, relationship building, and hands-on media execution, we encourage you to keep reading.

As a broadcast media buyer, you’ll be involved in the entire media buying process, from initial planning to final execution, for a segment of the overall buy or for a portfolio of client accounts.

Key areas of accountability include:

Media Strategy and Planning

• Collaborate with our Planning & Analytics Team to research and develop efficient media plans that will deliver ROI and results for our clients.
• Stay current on media trends, market shifts, inventory opportunities, and platform changes.
• Identify value opportunities such as fire sales, added-value packages, and underutilized inventory.
• Provide ongoing campaign analysis and recommendations aligned with client goals and budgets.

Media Buying and Negotiation

• Compare, negotiate, and secure rates with networks, stations, and publications to deliver the most efficient and effective buys.
• Execute buys and manage all aspects of the media reconciliation process.
• Oversee the traffic process to ensure correct spot delivery across all media outlets

Relationship Management

• Develop strong relationships with networks, stations, ownership groups, and print partners through consistent communication.
• Work closely with account teams to provide insights into media availability, performance, and market opportunities.
• Conduct periodic market trips to meet with key media partners and expand Viden’s network.

Data Management and Reporting

• Enter, organize, and manage orders and airings data.
• Use internal databases (CRM, buying) to manage contact information and enter notes regarding the status of relationship for each media contact.

Internal Support

• Work with the account and finance teams to approve invoices and ensure media spend is reconciled correctly.
• Help build and enhance media capabilities and internal processes to increase efficiency and effectiveness.

Cultural Fit and Work Ethic

• Strong cultural fit is valued as equally as technical skill.
• Curious and motivated by growth—for clients, the company, and personal development (in that order).
• Career-driven with a passion for excellence, not just checking the box.

Analytical and Data-Driven Mindset

• Data driven and analytical, with the ability to evaluate campaign metrics and optimize performance to meet client goals.
• Strong attention to detail and accuracy in managing media campaigns and performance tracking.

Organization and Communication Skills

• Strong negotiation skills, with a proven ability to secure the most efficient media buys for clients.
• Ability to thrive in a fast-paced environment, adapting to changing priorities and client needs.
• Exceptional written, oral, and presentation skills for effectively communicating with clients, vendors, and internal teams.
• Highly organized and capable of managing multiple projects simultaneously, with a demonstrated ability to prioritize workload and meet deadlines.

Education and Experience

• College degree preferred, though equivalent experience in media buying is also valued.
• 2+ years of media buying or planning across linear TV (national and local), streaming TV, radio, or print for national and/or local clients.
• Proven track record of successful media buying or planning, with a strong understanding of campaign execution and performance.
• Proficient in Excel and comfortable with data-heavy workflows.