E-Commerce Specialist, RLC

Position: e-Commerce Specialist, RLC - The Toro Company
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** e-Commerce Specialist, RLC - The Toro Company
** With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.##

** Your Opportunity:
** With strong divisional growth, the Residential and Landscape Contractor (RLC) division is seeking a highly skilled
** e-Commerce Specialist
** to join the Toro RLC brand marketing and operations team. The
** e-Commerce Specialist
** is a results-driven role dedicated to elevating digital content and maximizing sales conversions across key retail accounts. With a hybrid focus on both marketing and sales, this position is instrumental in supporting and refining online content strategy to drive performance. The primary priority is launching and optimizing e-commerce presence, while also supporting content and conversion improvements across key account online platforms.##

** Sponsorship:
*** Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.## ##
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* Work Location:

*** This role will be based at the Bloomington, MN Toro's International Corporate Headquarters.  Fully remote is not available at this time.
* The current team works 3-days on campus, with optional 2-days remote.
* Typical office environment as it pertains to lighting, temperature, and noise level when in administrative/operations offices.
* This position will work closely with key channel partners and must collaborate among a wide variety of internal teams including marketing, retail and sales channels, business segments and more.
* Travel 5%, domestic for Voice of the Customer  order to grow and build a successful career with The Toro Company, you will be responsible for:
* Lead initiatives to enhance and optimize product content across key accounts, ensuring best-in-class digital presentation and optimizations for increased sales conversion.
* Support content development and conversion strategies for online channels, including refining product descriptions, specs, imagery, landing pages, display banners, and carousels.
* Collaborate closely with marketing and sales teams to align digital content with sales goals and key account strategies.
* Monitor, analyze, and report on sales performance and conversion analytics, leveraging data-driven insights to guide content improvements.
* Regularly audit and analyze e-commerce platforms to ensure accuracy, currency, and quality of content across various categories. Resolve any errors and ensure proper merchandising.
* Stay up-to-date with e-commerce trends and ensure adherence to content guidelines with best practices for each retailer websites to maintain competitive advantage and drive continual improvement.
* Coordinate with external partners and internal stakeholders to ensure seamless execution of online content initiatives.
* Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.
* Analyze competitive trends, search dynamics, and consumer behavior across key accounts to proactively identify growth opportunities and optimization gaps.
* Contribute to the development of A/B testing plans for content variations to measure conversion impact.
* Collaborate on content calendars for campaigns, promotions,…