Associate Marketing Manager, CRM; Individual Contributor

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc.

(Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

We have an exciting opportunity available for an Associate Marketing Manager, CRM based out of our corporate headquarters in Bloomington, MN. This is a unique opportunity to help drive one of DQ's key strategic initiatives, joining a highly visible team to build the brand's digital portfolio from the ground up and shaping the future of our digital strategy.

The Associate Marketing Manager, Customer Relationship Management (CRM) plays a critical role in executing IDQ’s outbound direct-to-consumer marketing. They plan and deliver campaigns that influence customer behavior, drive brand loyalty, and increase sales. The ideal candidate will be familiar with CRM best practices, be able to lead and manage multiple projects simultaneously, and work cross-functionally with a growth mindset.

This position will drive strategy for DQ's owned CRM channels, including email, push notifications, SMS/MMS, and other app-based messaging. This position will lead campaign management, calendar planning, and marketing communications supporting the DQ Brand.

The ideal candidate will be highly motivated to drive CRM automation strategies and digital marketing for this iconic brand. They will know how to tailor messaging and create compelling marketing campaigns, all with a keen focus on driving incremental visits, higher check size and increasing brand love through engaging messaging.

• Act as the subject matter expert for digital channel marketing as it pertains to large, branded activations.
• Partner with internal and external stakeholders to ensure all campaign deliverables follow strategic plans, meet brand standards, and help achieve digital marketing goals.
• Oversee the planning and management of the CRM campaign calendar.
• Review campaign performance and suggest opportunities for program enhancement/improvement.
• Support the development of ongoing test initiatives that drive incremental revenue and improvements in digital engagement.
• Demonstrate solid technical skills and knowledge of CRM tools and data flow as it pertains to our email and app messaging.
• Develop digital marketing best practices to protect consumer data and ensure compliance with CAN-SPAM, ADA, and SMS regulations.
• Manage the internal communications plan and development of communication.

• Facilitate the end-to-end processes for CRM initiatives by managing project schedules and tracking progress from project briefing through to creative development and execution.
• Drive improved efficiency through automation and process improvement.
• Review all creative for content and design accuracy.
• Tests all email, push notifications, and SMS/MMS for functionality prior to deployment.
• Monitor and report on email program health to proactively…