Marketing Coordinator

• Location 2401 Northwest Jefferson Street,Blue Springs, MO, 64015,United States

Description

Meyer is seeking a results‑oriented Marketing Coordinator to coordinate and execute integrated marketing initiatives that support brand awareness, lead generation, customer engagement, and revenue growth. This role serves as a central point of coordination among internal stakeholders, external marketing agencies, sales teams, and event partners.

The Marketing Coordinator will oversee the day‑to‑day execution of marketing campaigns, coordinate external agency deliverables, support the administration and optimization of Hub Spot, and manage the planning and execution of trade shows and company events. The ideal candidate is an organized, proactive marketer who can manage multiple work streams, maintain attention to detail, and translate marketing plans into well‑executed programs.

This position is well suited for someone who enjoys both creative and operational work and is comfortable taking ownership of timelines, deliverables, systems, and performance reporting.

Reports to:

Director of Revenue Operations

Campaign Management and Execution

• Coordinate the planning, development, launch, and measurement of integrated marketing campaigns across email, digital advertising, content, social media, events, and other channels.
• Translate campaign strategies into detailed project plans, including timelines, deliverables, audience segments, channel requirements, dependencies, and responsible parties.
• Manage campaign calendars and ensure initiatives are delivered accurately and on schedule.
• Coordinate the development of campaign assets, including emails, landing pages, forms, advertisements, sales collateral, presentations, case studies, videos, and social media content.
• Work with internal subject‑matter experts and external partners to gather information, review materials, and secure approvals.
• Monitor campaign activity and prepare recurring reports on performance, engagement, lead generation, conversion, and business impact.
• Recommend tactical improvements based on campaign results, audience behavior, and feedback from Sales.
• Maintain an organized archive of campaign plans, creative assets, performance reports, and lessons learned.

Marketing Agency Oversight and Coordination

• Serve as the primary day‑to‑day contact for marketing agencies, freelancers, vendors, and other external partners.
• Coordinate projects involving paid media, SEO/AEO, content development, creative design, website updates, video, and other outsourced marketing services.
• Maintain a consolidated agency project tracker that documents deliverables, deadlines, status, dependencies, feedback, and approvals.
• Review agency deliverables for accuracy, brand alignment, completeness, and adherence to project requirements before final approval.
• Consolidate internal feedback and communicate clear, actionable revisions to agency partners.
• Identify gaps, delays, or risks and elevate them to marketing leadership when appropriate.

Hub Spot Management

• Support the effective use of Hub Spot's Marketing Hub and its connections to the company’s broader sales process.
• Maintain campaign naming conventions, folder structures, tracking standards, and documentation to support consistent reporting.
• Coordinate audience segmentation using contact, company, location, lifecycle, engagement, and campaign data.
• Monitor form submissions, lead routing, lifecycle stages, campaign attribution, and marketing‑to‑sales handoffs.
• Partner with Revenue Operations and Sales to ensure marketing data is usable, accurate, and aligned with CRM processes.
• Assist with contact and company data imports, list management, segmentation,…