Business Analyst II - Orangetheory Fitness Product

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, is seeking a Business Analyst II to join its Orange theory Fitness Product team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

Purpose Brands is the global leader in health, wellness and fitness franchising, enriching the health, wealth and wellbeing of franchisees, consumers and employees. The company operates a trusted portfolio of wellness brands — including Anytime Fitness, Orange theory Fitness, The Bar Method, Waxing the City, and more — across 40+ countries.

The Global Product Team builds the digital platforms, member experiences, and franchise solutions that power the brand’s future.

The Business Analyst supports global product initiatives by translating business needs into clear, actionable requirements and ensuring successful delivery across digital platforms (web, mobile app, CRM, access control, and related systems).This role partners closely with product managers, engineering, brand stakeholders, and international stakeholders to support discovery, documentation, launch readiness, and post-launch optimization.

The Business Analyst plays a key role in connecting business needs to product execution while building strong foundational product operations practices. Providing clear requirements, insights, documentation, and decision-ready recommendations.

Purpose/Impact: (Duties & Essential Functions)
Requirements & Documentation Gather and document business and functional requirements

Translate stakeholder needs into user stories and acceptance criteria

Maintain requirement traceability and documentation hygiene

Support backlog grooming and sprint planning preparation

Discovery & Stakeholder Support Assist in facilitating discovery sessions and stakeholder interviews

Document current-state and future-state processes

Identify gaps, dependencies, and risks

Support alignment across HQ, regions, and franchise stakeholders

Launch & Adoption Support Assist with launch readiness activities (documentation, FAQs, training support)
Support hyper-care tracking and issue triage

Capture feedback and contribute to iteration planning

Analytics & Reporting Support KPI tracking and reporting

Assist in measuring adoption, engagement, and business impact

Help prepare dashboards and post-launch summaries

Process & Operational Excellence Contribute to improving product documentation standards

Maintain templates, playbooks, and centralized artifacts

Support consistent global product processes

Strengths and Background Bachelor’s degree in Business, Information Systems, Product, or related field2–4+ years of experience in business analysis, product support, or product operations

Experience working on digital platforms (web, mobile, CRM, SaaS systems) preferred

Strong documentation and organization skills

Comfortable working in cross-functional environments

Familiarity with Agile methodology

What You’ll Bring Detail-oriented and structured thinker

Strong written and verbal communication skills

Collaborative and proactive

Curious and comfortable asking clarifying questions

Interested in growing into a senior product or senior BA role

What Purpose Brands Offers Opportunity to shape the digital future of the world’s largest fitness franchise.

A global environment with exposure to APAC, EMEA, LATAM, and North America product work.

A mission-driven culture centered on improving the health and wellbeing of millions.

Strong cross-functional collaboration across product, engineering, marketing, brand, and franchise operations.

Competitive compensation, benefits, and growth opportunities within a fast-scaling organization.

Salary Range: $95k -…