Sr. Paid Search Specialist- Agency

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni‑channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long‑term success.

The company was founded in 2009 with the vision of developing a full‑service platform that provides a comprehensive suite of digital marketing services in‑house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over‑deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results‑driven do‑ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

We are seeking a highly skilled Senior Paid Search Specialist to lead the hands‑on execution, optimization, and strategic articulation of paid search programs across a portfolio of client accounts. You bring deep platform expertise, the ability to diagnose complex marketing challenges, and the confidence to communicate recommendations clearly to internal teams and client stakeholders.

You operate with a high level of ownership, proactively identifying performance opportunities, shaping testing agendas, and aligning tactical priorities to client business objectives. You provide subject‑matter expertise, support cross‑functional collaboration, and contribute to the advancement of team processes, tools, and best practices. You are a dependable partner who can independently manage work, elevate insights, and influence strategic thinking.

• Own end‑to‑end execution and optimization of Paid Search campaigns across Google Ads, Microsoft Ads, and relevant platforms.
• Analyze performance data to diagnose issues, uncover opportunities, and translate findings into actionable recommendations.
• Develop testing roadmaps, including audience, bidding, creative, and structural experiments, to drive continuous improvement.
• Articulate how tactical actions connect to broader business and marketing goals, both internally and in client conversations.
• Produce high‑quality reports, insights, and performance narratives that clearly explain impact and next steps.
• Serve as a thought partner to Paid Search Managers and Associate Directors in strategic planning conversations.
• Identify workflow gaps, process improvements, or automation opportunities and contribute to solution development.
• Provide informal mentorship to junior specialists, offering guidance on troubleshooting, analysis, and execution.
• Collaborate with creative, analytics, and client services teams to ensure integrated, aligned campaign execution.

• High‑quality execution with consistent accuracy, timeliness, and proactive issue prevention.
• Measurable performance gains tied to testing, optimization, and strategic refinements.
• Clear, confident articulation of data‑driven insights and recommended actions.
• Demonstrated ability to independently solve complex performance challenges.
• Positive feedback from internal teams and client stakeholders regarding communication and partnership.
• Contributions to improved processes, templates, tools, or cross‑team workflows.

• 2‑4 years hands‑on Paid Search experience managing complex, multi‑platform campaigns.
• Advanced understanding of Google Ads & Microsoft Ads including campaign structure, bidding strategies, feed‑based programs, audience layering, performance diagnostics, and automation tools.
• Strong analytical skills with the ability to interpret large datasets and translate them into clear business implications.
• Experience developing and executing structured testing programs (ad copy, audiences, bidding, landing pages, etc.).
• Confident communicator with the ability to explain technical topics and performance insights to non‑technical audiences.
• Demonstrated ability to identify business problems, connect performance to client…