Director of Analytics, Customer

Director of Analytics, Customer & Growth

Join to apply for the Director of Analytics, Customer & Growth role at Purpose Brands, LLC
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We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays.
• Fridays off between Memorial Day and Labor
• Day
  401(K) Savings Plan Matching a 4%
• 10 Coaching and Therapy sessions
• Brand Discounts & Reimbursement
• In-house workout facility
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

This role has one overarching purpose – providing the analytics insights that help our brands grow their member base through efficient acquisition and effective engagement. You will be the strategic analytics partner for brand and cross‑brand marketing leadership, building out our analytical capabilities for acquisition funnel optimization, customer engagement, retention strategies, and lifetime value measurement.

• Develop and own the strategic vision for Customer Analytics and Acquisition Analytics, ensuring alignment with brand and company objectives.
• Define how analytics capabilities will evolve to meet future business needs.
• Partner with senior brand and marketing leadership to translate business strategy into analytics priorities.
• Design comprehensive measurement frameworks spanning the full customer lifecycle – from prospect touchpoints and acquisition funnels through engagement, retention, and lifetime value.
• Lead the development of advanced analytics capabilities including marketing attribution modeling (MMM/MTA), customer lifetime value modeling, churn prediction, and customer segmentation.
• Identify strategic data assets to be built across the customer and acquisition domains.
• Partner with Engineering to develop the data infrastructure and architecture.
• Champion data‑informed decision making across the organization.
• Take on the most challenging analyses with enterprise‑wide impact, applying expert‑level skills in problem framing, analytical approach selection, and executive‑level communication of insights.
• Build the strategy, processes and practices to ensure data and analytics integrity across both domains.

• Provides thought leadership and strategic direction to senior leadership on analytics approaches for customer acquisition and engagement optimization.
• Anticipates future business needs and builds analytics capabilities proactively.
• Ensures all insights and recommendations from the team hold up under executive scrutiny and use sound analytic reasoning and methodologies.
• Is recognized by brand, marketing and operations leadership as a trusted strategic partner who helps shape and evolve business strategy.
• Provides strategic context to Engineering and Technology partners to influence decisions on data architecture, systems design, and analytics infrastructure.
• Lead and develop a team of Business Intelligence Analysts / Managers across Customer and Acquisition Analytics.
• Build organizational capability through strategic hiring, coaching, professional development, and the integration of offshore personnel.
• Identify capabilities needed on the Analytics team and develop job descriptions and performance standards.
• Partner with HR to develop and execute recruiting strategy that ensures a diverse candidate pipeline.
• Coach team members to develop business understanding, problem framing, analysis, teamwork, and communication skills.
• Ensure every direct report has a current development plan and receives formal feedback at least once per quarter.
• Allocate team members to initiatives and projects based on their skills and development needs.

• Maintains a strategic view of team evolution, working with Analytics leadership to anticipate how the team must grow and develop over a 1‑2 year horizon.
• Assesses how well direct reports meet the requirements of their jobs and provides actionable examples.
• Models Purpose Brands values.
• Direct reports know what is expected of them, understand…