Senior Vice President

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The SVP, Growth is a hands‑on business development executive responsible for driving significant revenue expansion and expanding BPD’s footprint across the $5B health system marketing landscape. This leader will leverage deep relationships within the health system market and guide a high‑performing sales organization to acquire new customers and accelerate growth. The SVP will champion both an integrated suite of marketing communications services and a growing portfolio of data‑driven point solutions.

Reporting directly to the President of BPD, the SVP, Growth oversees all aspects of new logo acquisition including lead generation, proposal development, pitch delivery, and contract negotiation. This individual must be a highly motivated, self‑starting player‑coach with strong industry credibility, a strategic mindset, and the ability to translate opportunity into measurable business results. The role requires a leader who thrives in a fast‑paced environment and demonstrates a willingness to “roll up their sleeves” to drive success.

• Drive acquisition of new logos across the top 250 health systems in the United States.
• Lead sales of BPD’s suite of data and analytics solutions, both as integrated offerings and standalone products.
• Develop and execute revenue and profitability goals and objectives and ensure they are met/exceeded.
• Implement a scalable sales strategy, operating model, and supporting processes to meet or exceed annual and long‑term targets.
• Build a best‑in‑class sales and go‑to‑market infrastructure, ensuring strong team development, standards, and performance metrics.
• Possess a deep understanding of the health system and hospital customers to inform new models and solutions to ultimately bring to market.
• Recruit, develop, and retain high‑performing talent; oversee ongoing coaching, skills development, and performance management.
• Provide actionable, consistent feedback and/or coaching to leadership staff to drive individual and team success.
• Partner closely with senior executives to form a strong, mutually supportive, and effective new business team.
• Leverage CRM and sales technologies to ensure accurate forecasting, visibility into pipeline health, and disciplined management of leads and territories.
• Establish and communicate clear expectations for sales targets and consistently achieve results.
• Prepare monthly, quarterly, and annual forecasting models that provide accurate, relevant insights into revenue trends and budget performance.

• 15+ years of progressive experience in business development, sales leadership, or growth roles within healthcare, health systems, healthcare marketing, or related sectors.
• Proven track record of selling to large health systems, including demonstrated success navigating complex decision‑making structures.
• Established network of senior‑level health system executives and industry influencers.
• Strong experience leading and scaling sales organizations, including hiring, coaching, and developing high‑performing teams.
• Demonstrated success selling complex solutions, including data, analytics, SaaS, marketing services, or integrated consulting offerings.
• Strategic thinker with operational rigor, capable of building scalable processes, forecasting accurately, and managing budgets.
• Exceptional communication, presentation, and negotiation skills with the ability to influence C‑suite audiences.
• Player‑coach leadership style, combining strategic leadership with a hands‑on approach to closing key deals.
• Highly motivated self‑starter with the ability to thrive in an entrepreneurial, fast‑paced environment.
• Ability to travel as needed.

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology‑enabled, AI‑infused, and supported by our proprietary data platform.…