Account Director- Digital Agency

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni‑channel strategy that leverages digital marketing assets like a portfolio, which can be measured, optimized, and scaled for long‑term success.

The company was founded in 2009 with the vision of developing a full‑service platform that provides a comprehensive suite of digital marketing services in‑house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over‑deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results‑driven do‑ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

We are looking for a skilled Account Director who drives client strategy, oversees account growth, and manages a portfolio of existing clients with support from an Account Manager. This role involves establishing and leading client sessions, defining marketing initiatives, and ensuring the delivery of high‑quality, KPI‑driven campaigns. The Account Director also identifies growth opportunities, builds strong client relationships, and develops strategic account plans to foster organic growth.

The position requires a deep understanding of digital, creative, and content strategies to provide clients with innovative and impactful solutions.

• Establish, attend, and lead regular client sessions, including the involvement of cross‑agency teams.
• Demonstrate knowledge of digital, media, content, creative, and strategy.
• Define strategic and marketing initiatives to advance the client’s brands and business with annual goals of 20% organic growth.
• Establish and maintain an understanding of the client’s business and category.
• Identify and capture new growth opportunities and anticipate or listen for client needs.
• Understand and work within the monthly hours’ budget for each client.
• Define and ensure delivery on client scope of work both internally and externally.
• Monitor client project progress and performance delivery.
• Understand and ensure all client KPIs are documented and delivered upon.
• Facilitate all client‑facing work‑product (presentations, documents, and creative work) while making improvement recommendations.
• Draft creative brief(s), then gain team and client buy‑in.
• Draft campaign briefs for new campaigns.

• Understand what motivates your client personally, professionally, and institutionally.
• Own client relationships, work to contribute strategic value beyond day‑to‑day campaign tactics and drive the strategic communications roadmap for clients.
• Identify opportunities for growth and expansion of the relationship.
• Develop account plans and work with internal teams to deliver those plans.
• In combination with others, consistently cultivate a portfolio of new business efforts.
• Educate clients on new offerings and trends that could impact their business.

• Oversee client‑specific projects, in coordination with Coordinator and Account Management, timelines and project deliverables for relevant designated book of business.
• Provide key insight and direction to drive the quality and performance of the project and client portfolio supported.
• Manage project and client profitability.
• Ensure coordination of client/agency team meetings, including project kick‑off meetings and periodic update meetings with the client.
• Submit proposals, suggested concepts, and estimated budgets to client for approval.
• Help to coordinate and participate in all internal client‑related meetings, keeping on top of client’s projects and current status; responsible for related internal follow‑up.
• Work closely with internal departments to monitor and direct as necessary the day‑to‑day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or…