Product Marketing Manager

Overview

We are united in our mission to make a positive impact on healthcare. Join Us!

• South Florida Business Journal, Best Places to Work 2024
• Inc. 5000 Fastest-Growing Private Companies in America 2024
• 2024 Black Book Awards, ranked #1 EHR in 11 Specialties
• 2024 Spring Digital Health Awards, “Web-based Digital Health” category for EMA Health Records (Gold)
• 2024 Stevie American Business Award (Silver), New Product and Service:
  Health Technology Solution (Klara)

We Are Modernizing Medicine (WAMM)! We’re a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started!

Mod Med's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.

Mod Med is hiring a driven Product Marketing Manager to join our positive, passionate, and high-performing Marketing team. The Product Marketing Manager is the cross-functional glue for our Field, Product and Marketing teams by gathering insights and bringing new products to market through customer segmentation, value-based messaging, competitive analysis, and GTM campaign activation. The Product Marketing Manager works alongside a rockstar group of Marketers who are always ready to collaborate and brainstorm new and creative ways to achieve our collective goals.

This role also works directly with our Enablement team to support GTM assets, ensuring teams are prepared to articulate Mod Med's value and competitive advantage.

This is one of our highest-impact roles: it will allow you to be on the ground floor of transforming patient experience in healthcare. You will also partner closely with frontline teams as the go-to expert on our customers and competitors.

• Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
• Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans that encompass the entire lead-to-live journey throughout the patient and provider experience
• Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
• Develop internal and external product collateral in the form of presentations, release notes, FAQs, battle cards, and case studies that are based on solution-selling, not feature-selling
• Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
• Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
• Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times

• Bachelor's degree in Business or Marketing; MBA preferred
• Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
• 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
• Experience in a business-to-business (B2B) environment with high-tech products/services required, ideally in healthcare
• Experience driving direction and alignment with large cross-functional teams
• Strong writing, speaking, and presentation skills
• Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters
• Ability to travel domestically up to 15% and work eastern or central business hours

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At Mod Med, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

India

• Meals & Snacks:
  Enjoy complimentary office lunches &…