Social Media & Brand Marketing Manager

Social Media & Brand Marketing Manager

Full-time | In-person | Boca Raton, FL

About The Koolik Group

The Koolik Group (TKG) is a premier, luxury real estate team affiliated with Compass, with over 35 years of market leadership across Boca Raton and South Florida. Known for elevated branding, high-impact marketing, and a refined client experience, TKG serves a diverse clientele ranging from first‑time home buyers to ultra‑luxury sellers.

We are seeking a Social Media & Brand Marketing Manager to support and execute our marketing vision, ensuring our voice, visuals, and storytelling remain cohesive, current, and on‑brand across platforms.

The Role

This is a hands‑on, execution‑focused role responsible for implementing The Koolik Group’s brand and content strategy across social media, digital campaigns, and marketing initiatives.

You will work closely with leadership and external partners to produce content, support brand storytelling, assist with high‑visibility productions, and help maintain consistency across all marketing touchpoints. This role is ideal for a creative marketer who is confident executing, operationally organized, and eager to grow within a luxury brand environment.

In this role, you will oversee the day‑to‑day execution of marketing efforts while managing and supporting members of the marketing team. You will be responsible for keeping initiatives organized, priorities clear, and deliverables on track, while ensuring all work aligns with established brand standards and leadership direction.

Core Responsibilities Social Media, Filming & Content Execution

• Manage TKG’s social platforms:
  Instagram, Facebook, Tik Tok, You Tube, and Linked In
• Film and edit content in‑house, including Reels, short‑form video, agent features, lifestyle content, and brand storytelling
• Execute social trends thoughtfully and in alignment with brand standards
• Write captions, scripts, and copy that reflect The Koolik Group voice
• Manage content calendars and posting cadence across static and video formats
• Track performance metrics and support ongoing optimization

Brand Voice & Execution

• Apply brand standards consistently across all marketing materials
• Adjust tone and visuals appropriately for a diverse clientele, from first‑time buyers to luxury sellers
• Ensure marketing assets are polished, intentional, and on‑brand

Brand Photoshoots & Video Production Support

• Support planning and execution of brand‑level photoshoots (leadership, agent, lifestyle)
• Assist in the coordination of larger video productions, including TV commercials and campaign shoots
• Help prepare shot lists, styling references, and production logistics
• Review final assets to ensure alignment with brand guidelines

Paid Digital Advertising Support

• Assist in the execution and optimization of paid campaigns across Instagram, Facebook, and Google
• Support creative selection, targeting, and performance tracking
• Assist with listing launches, agent promotion, and geographic marketing initiatives

Listing & Marketing Production

• Coordinate listing photoshoots and video shoots
• Communicate with photographers, videographers, stagers, and editors
• Select and organize final imagery and video assets for MLS and marketing use
• Support the creation of print materials and listing collateral

PR & Brand Visibility Support

• Assist with PR initiatives, awards submissions, rankings, and brand mentions
• Coordinate timelines and assets with external PR partners as needed
• Ensure messaging and visuals align with brand direction

What Success Looks Like

• Consistent, high‑quality content that feels current and unmistakably TKG
• Smooth execution of brand photoshoots and marketing initiatives
• Growing engagement and visibility across social platforms
• Leadership in brand execution and follow‑through

Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 2‑4 years of experience in social media, brand, or digital marketing
• Strong ability to film and edit video content
• Familiarity with social media trends and platform best practices
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Proficiency in Google Suite and Canva
• Ability to travel locally for shoots, events, and meetings
• Real estate or luxury brand experience is a plus, but not required

Why Join The Koolik Group

• Work with a respected, high‑performing luxury real estate brand
• Gain exposure to high‑visibility brand initiatives and productions
• Collaborate closely with leadership and creative partners
• Competitive salary and benefits with opportunity for growth

#J-18808-Ljbffr