Marketing Specialist

Description

At IDI, we deliver innovative identity intelligence solutions. Our proprietary technologies and advanced analytical capabilities empower organizations to operate with confidence, providing real-time identification and location of individuals, businesses, assets, and their interrelationships. With a focus on identity verification, risk mitigation, due diligence, fraud detection and prevention, regulatory compliance, and customer acquisition, our intelligent platform, CORE™, caters to organizations of all sizes, transforming data into intelligence for frictionless commerce, safety, and reduced fraud.

We are looking for an experienced B2B Marketing Specialist to create and execute digital marketing campaigns and assets, and support event management. This is a high-impact role where you will contribute to revenue-focused demand generation activities and key tradeshow marketing across the industries and organizations red violet supports.

• Create and execute SEM, email, social media, retargeting, ABM, and display advertising campaigns.
• Measure and report performance of digital marketing advertising campaigns and compare against goals.
• Evaluate campaign data utilizing Google Analytics, Google Search Console, SEMRush, Hub Spot, Salesforce and other tools to identify trends and improve campaign KPIs.
• Support red violet websites update process.
• Leverage marketing automation to create email communications to engage and convert prospects.
• Support sales enablement efforts for your assigned campaigns including the development of collateral, case studies, email templates, and videos.
• Work with internal team and vendor partners to help create campaign assets and sales materials.
• Help Event Coordinator manage logistics for trade shows.
• Assist with managing trade show calendar, budgets, and vendor relationships.
• Maintain inventory of booth materials, promotional items, and event supplies.

• 3-5 years digital marketing or campaign strategy and execution experience (technology, information services, or SaaS marketing experience a plus).
• Experience in marketing automation platforms (Hub Spot, Eloqua, Pardot) and CRMs (Salesforce) a plus.
• Goal and results oriented.
• Problem solving and agility. You thrive in an environment where there is no set playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by being a part of a growing company and expanding marketing team.
• Bachelor’s degree.

IDI offers excellent benefits including a 401K and generous company match, flexible PTO policy, medical, dental and vision coverage, team events and more.

IDI is proud to be an Equal Opportunity Employer.