Field Marketing Manager

Base Pay Range

$/yr - $/yr

Direct message the job poster from Hair Club

The ideal candidate has deep experience in direct-to-consumer (DTC) multi-location retail marketing and excels at executing campaigns that drive awareness, engagement, and sales at the local level.

• Local Marketing Execution: Plan, coordinate, and execute local marketing programs, community events, and promotions to drive in-center activity and lead generation.
• Corporate Initiative Rollout: Project manage and implement corporate marketing initiatives in retail centers, ensuring consistent execution and alignment with brand standards.
• Field Support & Training: Serve as the primary point of contact for retail center managers and franchise partners, providing training, guidance, and hands‑on support for marketing campaigns.
• Collateral & Signage Management: Oversee distribution, installation, and maintenance of all corporate signage, marketing materials, and in‑store collateral across all locations.
• Competitive Intelligence: Monitor and report on local and regional competitors, market trends, and consumer insights to inform field marketing strategies and opportunities.
• Event Management: Plan, execute, and support local experiential activations, in‑store promotions, and community engagement events.
• Campaign Measurement: Track, analyze, and report the performance of local marketing programs to optimize ROI and continuously improve strategies.
• Cross-Functional Collaboration: Work closely with corporate marketing, operations, and sales teams to align local initiatives with national campaigns and priorities.
• Operational Excellence: Manage timelines, budgets, and logistics for field marketing projects, ensuring smooth and efficient execution.
• Continuous Improvement: Identify opportunities to streamline processes, enhance field marketing impact, and improve alignment between corporate and retail teams.

• Bachelor’s degree in Marketing, Business, or related field.
• 7‑10+ years of experience in field marketing, preferably within a DTC, multi‑location retail business.
• Proven track record of successfully executing local marketing programs, events, and campaigns.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience managing marketing materials, signage, and in‑store collateral.
• Excellent communication, relationship‑building, and problem‑solving skills.
• Hands‑on, self‑starter attitude with the ability to thrive in a fast‑paced, dynamic environment.
• Knowledge of competitive landscape and ability to translate insights into actionable local marketing strategies.

Hair Club is at the forefront of a thriving, high‑visibility industry—and we’re just getting started. With 50+ years of heritage and 108 centers across North America, we’re reclaiming our brand in the marketplace and redefining what’s possible in hair restoration. Joining Hair Club means being part of a team full of energy, innovation, and opportunity, where you can grow your career while helping clients feel confident and empowered.

Explore more at

• Mid‑Senior level

• Full‑time

• Marketing and Strategy/Planning

• Wellness and Fitness Services and Consumer Services

• Medical insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Paid maternity leave
• Pension plan
• Tuition assistance
• Disability insurance

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