Social Media Coordinator

Overview

Launch Life International Inc. is seeking a Social Media Coordinator to drive our social media strategy across four brands. The role reports to the Director of Marketing and focuses on creating quality social content, developing engagement strategies, and generating opportunities for prospective students and our educational programs.

Position Overview

We are seeking an experienced Social Media Coordinator who stays current with digital trends and marketing innovations. You will drive our social media strategy across all platforms, building brand awareness and engagement for all four Launch Life brands. The position focuses on creating quality social content, developing engagement strategies, and generating excitement and opportunities for prospective students and our educational programs.

Responsibilities

• Innovate, plan, design, and manage the development and implementation of current and new organic social media marketing initiatives, projects, engagement, and campaigns.
• Develop and execute organic strategies across all social media platforms, including Facebook, Linked In, Instagram, Tik Tok, You Tube, and future emerging platforms.
• Lead and coordinate social media projects and resources to ensure milestones are met and quality standards are upheld.
• Collaborate with our Paid Media Manager on integrated campaign strategies.

Analytics & Reporting

• Monitor organic social media presence and performance continuously.
• Provide scheduled reports on measurable KPIs, including engagement rates, follower growth, lead generation, and ROI.
• Analyze campaign performance and optimize organic strategies based on data insights.
• Represent the company in third-party marketing and service partnerships.
• Explore new partnerships with influencers, content creators, and social media service providers.
• Represent the Marketing Team in key communications and presentations to franchise partners.
• Interface with other company departments as the Marketing Team representative.
• Coordinate and collaborate with content writers, web developers, graphic designers, and creative professionals.
• Support paid media initiatives by providing organic content insights and creative assets.
• Work closely with third-party agencies and vendors as directed.
• Train new franchise partners on social platform setup and marketing strategies.
• Provide ongoing support and guidance for franchise marketing requests.
• Develop training materials and resources for franchise social media best practices.
• Support all four Launch Life brands globally across all social networks.

Content & Community Management

• Produce and coordinate production of digital assets for various channels.
• Respond to messages, comments, and community inquiries across all platforms.
• Direct complaints or complex queries to appropriate team members.
• Maintain brand voice and consistency across all platforms and brands.

Additional Marketing Activities

• Collaborate with digital and PR agencies on integrated campaigns.
• Assist with video production and editing.
• Support email marketing campaigns and website content updates.
• Contribute to SEO initiatives.
• Support mobile marketing and app-based promotional strategies on social media.

Qualifications and Skills Education & Experience

• University degree in Business, Marketing, Digital Marketing, or related field.
• While a Bachelor's degree in Marketing, Business, or a related field is preferred, we value hands-on experience equally.
• 3-4+ years of experience in social media and digital marketing.
• Experience leading digital marketing initiatives with major promotional responsibilities.

Technical Skills

• Strong proficiency with major social media platforms (Facebook, Instagram, Linked In, Tik Tok, You Tube).
• Proficiency with Microsoft Office and Google Workspace applications.
• Strong copywriting and content creation abilities.

Core Competencies

• Strategic thinking with strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong planning and organizational abilities.
• Ability to work independently and as part of a collaborative team.
• Forward-thinking mindset with openness to new ideas and technologies.
• High energy and drive to succeed in a fast-paced environment.

Preferred (Not Mandatory) Qualifications

• Experience with SEO and Word Press.
• Experience with CRM platforms (Microsoft Dynamics, Trello, Hub Spot, or equivalent).
• Knowledge of the education sector.
• Experience working with franchise organizations.
• Full-time role in Boca Raton, Florida office.
• Monday to Friday
• We’re not considering candidates interested in hybrid roles.
• Medical and dental insurance.
• Paid vacation and holidays.
• 401(k) retirement savings.
• A fun, collaborative, and creative work environment.

Recruitment Process

• Applications will be reviewed on a rolling basis, so please apply early.
• Candidates who are contacted may be requested to complete a screening video interview using Teams.
• Final interviews will be scheduled in person.
• Due to the high volume of inquiries we anticipate receiving, we cannot respond to every…