Marketing Operations Coordinator

Marketing Operations Coordinator

Salary
: $45,000–$55,000 USD (plus Benefits + Paid Time Off)
Location: Boca Raton, FL, USA
Hybrid
Term: Full-time
Reporting Manager: VP of Marketing

At Wellness Living, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast‑paced environment and want to make a meaningful impact in the wellness industry.

Our culture is guided by four core values that shape how we work and grow together:

Customer First – We approach every challenge with a deep commitment to our customers’ success and happiness.

Excellence – We hold ourselves to a high standard and strive for exceptional execution in everything we do.

Accountability – We take ownership of our decisions, actions, and results.

Adaptability – We embrace change, stay flexible, and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you!

AI Systems & Knowledge Base Administration

• Build, organize, and maintain internal AI knowledge environments (Claude Projects, custom prompt libraries, and central documentation repositories).
• Audit and update product feature data, technical documentation, and specs inside AI knowledge bases so outputs stay accurate for Marketing, Enablement, and other downstream teams.
• Standardize AI prompt templates for recurring marketing, operational, and administrative tasks.
• Keep named owners, source lists, and a refresh cadence on core AI work spaces.
• Build n8n and Jira automations

Web Execution & Page Management

• Build, format, and publish web pages, landing pages, and web forms using provided copy and design assets in our existing web workflow (including Wordpress, Github, Astro, webhooks)
• Perform QA on web pages, forms, tracking links, and redirect rules before feature launches and marketing campaigns.
• Troubleshoot common form and page issues using documented procedures; escalated platform or code issues rather than redesigning the stack.

Lead Capture, Routing Handoff & Campaign Tracking

• Own the day-to-day path of marketing leads from form submit to CRM: which form collected the lead, which fields were passed, and which system the record landed in.
• Maintain a living inventory of live marketing forms and landing pages with destination, required fields, hidden fields (UTM, page URL, asset name, campaign ), and failure/error handling.
• Ensure every inbound marketing lead is tagged to the correct campaign, source, medium, and offer so reporting is not dependent on manual lead‑source assignment.
• Enroll leads in the correct nurture or lifecycle program when that is the agreed path; hand qualified or high‑intent leads to Sales Operations under documented assignment rules rather than ad‑hoc routing.
• Work with Sales Operations so assignment to sales reps follows the current queue, territory, or round‑robin rules. Marketing Operations executes and QA’s the handoff;
  Sales Operations owns routing design.
• Keep campaign membership and tracking current (Salesforce Campaigns, Zoho campaigns, or the platform we standardize) so we can report which campaign, page, and form produced the lead.
• QA tracking links, UTMs, redirects, and thank‑you pages before launch; after launch, confirm test submissions created the right CRM record, campaign association, and program enrollment.
• Flag and help resolve broken capture: missing leads, duplicate records, blank source fields, or leads that never entered a campaign or nurture…