Director, Shopper Marketing; Small Format

Ifyou’rereading this on your way from 5am spin class to festival fast-pass,you’reCELSIUS®— an everyday hustler with the essential energy to aimhigh, andgo the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,”you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravitydoesn’tstop you and “impossible” sounds more like “dare you,”you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together,we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee hasa stakein our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

Andwe’reon our way to building something bigger: a category where energyisn’tjust consumed,it’slived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Director, Shopper Marketing opening. Celsius is hiring for this position in our Boca Raton, FL.

The Director of Shopper Marketing Small Format will lead the development and execution of shopper marketing strategy across the company’s strategic convenience customers. This role will translate portfolio, brand, channel, and customer priorities into insight-led programs that create demand, convert shoppers, and improve in-store execution across convenience. The leader will serve as the connective tissue between Shopper Marketing, Key Accounts, Brand Marketing, Commercial Strategy, Sales, Revenue Growth Management, Category Management, Insights and Analytics, and external customer partners.

• Build and lead the small-format shopper marketing strategy across strategic convenience customers, aligning annual priorities, customer plans, brand objectives, and channel growth opportunities.
• Develop customer-specific shopper platforms and activation plans grounded in shopper behavior, occasions, missions, retailer dynamics, and the role of the portfolio within convenience.
• Lead end-to-end planning and execution of customer programs, from brief development and agency management through production, activation, measurement, and post-event learning.
• Create a disciplined activation calendar connecting innovation, core portfolio priorities, retail moments, sports and cultural occasions, and customer-specific opportunities.
• Partner with Key Accounts and customer teams to strengthen joint business plans, customer presentations, line reviews, and activation negotiations with compelling shopper-led recommendations.
• Establish measurement frameworks and performance readouts that link shopper marketing investment to sales, distribution, display, availability, conversion, and other agreed business outcomes.
• Develop scalable toolkits, playbooks, and best practices that improve executional consistency across customers while preserving each account’s distinct needs.
• Manage shopper marketing budget, agency relationships, production partners, and program governance to ensure strong return on investment and high-quality execution.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• 10 or more…