Marketing and Branding Manager

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Human Resources Boca Raton, FL, US

3 days ago Requisition

Founded in 2003, Kanner & Pintaluga is a NLJ
500 and Mid-Market Pro 50 law firm that has recovered over $1 billion for property damage and personal injury clients nationwide. With nearly 100 lawyers and more than 30 offices throughout the United States, our primary goal is to achieve the most favorable outcome for our clients, who have the absolute right to receive the maximum compensation for their damages.

The Marketing & Branding Strategist will be responsible for strengthening Kanner & Pintaluga’s brand presence and developing strategic marketing campaigns designed to attract both prospective employees and clients. This role will focus on showcasing what differentiates the Firm as an employer, while also highlighting the Firm’s legal successes, knowledge, and experience to strengthen its position in the marketplace to attract prospective clients.

The Marketing & Branding Strategist will work closely with Firm leadership and internal teams to develop compelling content and campaigns that communicate the Firm’s unique value, reinforce its brand identity, and differentiate Kanner & Pintaluga from both competing employers and law firms.

• Develop and execute comprehensive marketing and branding strategies that strengthen Kanner & Pintaluga’s brand identity and market presence.
• Develop and manage campaigns designed to increase awareness of the Firm among prospective clients, and employees.
• Lead employer-branding initiatives that effectively communicate the Firm’s culture, employee experience, career opportunities, and differentiators to prospective talent.
• Develop and execute client-facing campaigns that highlight the Firm’s legal experience, successes, capabilities, and areas of practice to generate awareness and prospective client interest.
• Create compelling marketing content for digital and traditional channels, including website content, social media, advertisements, internal communications, and other promotional materials.
• Partner with Managing Attorneys to identify significant case results, attorney accomplishments, and other stories that can be leveraged for branding and marketing purposes.
• Develop strategies for showcasing the Firm’s case results and attorney expertise while ensuring all marketing materials comply with applicable legal advertising rules and Firm policies.
• Manage the Firm’s brand voice and visual identity across marketing channels, ensuring consistency in messaging, tone, and presentation.
• Develop and maintain a content calendar that coordinates employer-branding, client-facing, recruiting, and Firm-wide marketing initiatives.
• Monitor market trends, competitor marketing strategies within the legal industry to identify opportunities for differentiation.
• Collaborate with Human Resources to develop campaigns and initiatives designed to attract and engage high-quality candidates.
• Analyze campaign performance and marketing metrics to evaluate effectiveness, identify trends, and make data-driven recommendations for future initiatives.
• Monitor and manage the Firm’s digital presence, including social media platforms, online profiles, and other relevant digital channels.
• Maintain awareness of legal industry advertising and marketing regulations and ensure marketing initiatives are developed and implemented accordingly.
• Perform other related duties as assigned.

• Full-time, 8:00am to 5:00pm, M-F
• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising.
• 3 or more years…