Senior Manager, Growth Marketing & Conversion

Boca Raton, FLDescriptionMDVIP:
Transforming Primary Care, One Patient at a TimeMDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Role Summary The Organic Growth team owns SEO, content, conversion rate optimization (CRO), and the website product. This year, the website roadmap is committed to executing a serious CRO program, standing up new content infrastructure, and working through technical SEO improvements. However, this role has a bigger mandate than just organic traffic -- we’re looking for a Lead-to-Sale Sr. Manager who has the crucial responsibility of improving sales rate across all channels that drive leads to land on the website.

The website is our primary vehicle for communicating the membership value proposition and convincing a lead to enroll, so this role guides the success of a cross-functional taskforce — spanning Marketing, Sales, CRO, and Product — that runs special initiatives to improve how effectively that value prop converts into paid annual memberships.

You’ll own the critical middle and lower end of our growth funnel: converting marketing-generated leads into paid annual memberships. This is an individual-contributor role sitting at the intersection of marketing and sales, responsible for understanding processes end-to-end and optimizing how they turn interest into enrollment. This is a revenue-accountable role. We measure success in new member enrollments. The ideal candidate combines a sales-driven mindset with marketing fluency — comfortable owning conversion metrics across every channel, understands the unique needs and mindset of patients exploring the benefits of membership medicine, and advocates for experimentation in website messaging & pipeline process steps that translate into incremental enrollment lift.

If you are an individual who doesn’t shy away from improving complex processes and has experience driving initiatives that close the gap between lead generation and revenue across teams that don't report to you, then we want to hear from you.

Key Responsibilities Own the lead-to-sale conversion funnel, from marketing qualified lead through close (paid enrollment in membership) across every acquisition channel — organic, paid, local, referral, and beyond — not just leads sourced by the Organic Growth team.

Improve the sales rate (lead-to-enrolled-member conversion) for all leads landing on the website.

Identify friction points in the lead-to-enrollment journey — website, sales process, or handoffs between them – and drive taskforce initiatives with Marketing, Analytics, Sales Ops, CRO, and Physician Product teams to resolve them. Manage a cross-functional roadmap of lead-to-sale initiatives by defining scope, aligning on prioritization, and excuting enhancement experiments with measurements that improve how well the website & other channels communicate the membership value prop and convert leads through interrelated touchpoints along the journey to conversion.

Partner with the Organic Growth team (SEO, Content, CRO) and paid acquisition owners to ensure lead capture & quality, on-site messaging, and page experience support conversion goals across all channels.

Partner with Membership Sales leadership to increase lead-to-sale conversion, collaborating on value-prop messaging and website-to-sales contact center agent handoffs, follow-up cadence, and…