Senior Manager, Commercial Activation

Senior Manager, Commercial Activation

The Senior Manager, Commercial Activation is responsible for identifying commercial growth opportunities and enabling sales teams to act on them. This role translates customer insights, business priorities, and market signals into targeted sales plays, lead and account prioritization strategies, and Salesforce-enabled workflows that drive customer acquisition, account growth, and retention. Partnering across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams, the role is accountable for execution, seller adoption, pipeline generation, revenue impact, and ROI.

As the primary liaison between commercial stakeholders and CRM/product team, this role translates business requirements into scalable Salesforce processes, workflows, and enhancements that improve seller productivity and commercial performance.

Primary Responsibilities:

• Develop and manage commercial activation plays that drive customer acquisition, account growth, and retention.
• Own the end-to-end activation process, including opportunity identification, targeting, segmentation, account prioritization, seller execution, and performance optimization.
• Act as the business owner for commercial activation capabilities within Salesforce, translating business & sales requirements into scalable workflows, automation, reporting, and seller experiences.
• Define and optimize lead, account, and opportunity management processes, including qualification, routing, scoring, disposition, follow-up, and recycling.
• Partner across Sales, Marketing, Analytics, Enablement, Sales Operations, and CRM teams to execute programs and measure seller adoption, conversion, pipeline, revenue, and ROI.

Education and Experience:

• Level of Formal
  
  Education:
  
  Bachelor's degree or equivalent experience

• Area of Study:
  Business Administration, Marketing, Revenue Operations, Sales Management, Analytics, or a related field

• Minimum Years of
  
  Experience:
  
  8

• Type of
  
  Experience:
  
  GTM strategy, commercial operations, revenue operations, sales operations, demand generation, sales effectiveness, marketing operations, or related B2B disciplines.

• Technical Competencies & Information Systems:

• Salesforce expertise, including workflow design, lead management, account management, opportunity management, dashboards, reporting, and automation.

• Experience with CRM technologies, sales engagement platforms, analytics tools, and marketing automation systems.

• Strong business process design and requirements documentation capabilities.

• Experience leveraging AI-enabled sales productivity and automation solution

• Skills & Abilities:

  • Strategic and analytical thinker with strong commercial acumen.

  • Ability to translate business strategy into scalable operating processes.

  • Strong project and stakeholder management skills.

  • Ability to influence senior leaders across Sales, Marketing, Operations, Analytics, and Technology teams.

  • Excellent communication, presentation, and change management capabilities.

  • Strong problem-solving and performance optimization skills.

• Additional Language
  
  Skills:
  
  English

• Personal Attributes & Other/Preferred:

  • Results-oriented with a strong bias toward execution.

  • Comfortable operating in ambiguity and leading cross-functional initiatives.

  • Customer-centric mindset focused on driving measurable commercial outcomes.

  • Ability to balance strategic planning with hands-on execution.

About The ODP Group: The ODP Group, through its business entities ODP Business Solutions and Office Depot, is a leading provider of products, services, and technology solutions through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, online presence,…