Responsibilities
Achieve sales targets and manage store profitability (P&L) across all company‑operated stores within the assigned area cluster.
Establish, implement, and monitor Standard Operating Procedures (SOPs) for all store operations, including sales execution, inventory management, visual merchandising, and customer service.
Monitor and analyze key retail performance indicators (KPIs) such as total sales, same‑store sales growth, sales per square meter, conversion rate, shrinkage, and stock levels, and develop corrective action plans when necessary.
Ensure all stores consistently meet company standards for store condition, including cleanliness, product display, visual standards, and compliance with food safety and operational regulations.
Lead, manage, and supervise store operations within the assigned area cluster, including Head Store, Store Leaders, and Frontline Staff.
Maintain discipline, engagement, and team morale to support operational excellence and service quality.
Develop and implement structured training programs and clear career development paths for store staff (Frontliner, Store Leader, Head Store).
Conduct regular performance reviews, coaching, and performance evaluations to improve individual and team performance.
Contribute to the planning, budgeting, and execution of new store openings and renovation projects.
Collaborate with Marketing, Finance, and related teams to identify, evaluate, and recommend potential new store locations.
Analyze area coverage, market potential, proximity, and whitespace opportunities to support strategic expansion initiatives.
QualificationsMinimum Bachelor's Degree (S1) in Business, Management, or a related field.
Proven experience (3+ years) in retail management, with experience managing an individual store or assisting in multi‑unit management.
Strong background in retail operations, P&L management, and process optimization.
Excellent leadership, organizational, and problem‑solving skills.
Experience in the Food & Beverage or Tourism retail sector.
Proven track record of successfully managing and scaling a retail network.
Experience in multi‑brand retail management.
About the CompanyAsthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food‑tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact. Our portfolio includes a range of business units such as PT Agrinesia Raya, PT Rasa Lokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun.
These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations.
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