Customer Advocacy Manager

Customer Advocacy Manager

The Company

The Kantata Cloud for Professional Services™ gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.)Did we mention that Kantata is also an awesome place to work?

You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

Kantata is seeking a highly strategic, engaging, and results-oriented Manager of Customer Advocacy & References to build and lead a world-class customer advocacy program. This person will create the strategy, operating model, relationships, and content engine that turn customer success into meaningful market influence and measurable business impact. The program will support customer storytelling, sales references, peer-review platforms, analyst relations, campaigns, events, media opportunities, executive engagement, and customer recognition.

This is not simply a content role. It is a highly visible, customer-facing leadership position that sits at the intersection of Customer Success, Sales, Marketing, Product, and Executive Leadership. The ideal candidate has exceptional executive presence, a natural ability to build relationships, strong editorial judgment, and the operational discipline to manage many customer commitments without losing the personal touch. They are polished but approachable, extraordinarily responsive, and deeply committed to creating value for customers, not merely asking customers to promote Kantata.

• Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement.
• Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases.
• Produce compelling case studies, videos, testimonials, executive stories, and quantified proof points.
• Manage sales reference requests, matching prospects with relevant customers while protecting relationships and preventing advocate fatigue.
• Own customer review programs across G2, Gartner Peer Insights, Trust Radius, and other priority platforms.
• Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs.
• Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations to activate customer voices throughout the business.
• Create recognition and engagement opportunities that elevate our customers and make advocacy valuable to them.
• Maintain accurate customer permissions, participation history, approved assets, and reference profiles.
• Measure program performance, including advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

• Significant customer advocacy, customer reference, or customer marketing experience in B2B technology or SaaS.
• Experience building and scaling a formal advocacy or…