Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

Location: Canada | Eastern or Atlantic Timezone
Department: Revenue Operations
Department Leader: Michael Scott | Chief Marketing Officer (CMO)
Type: Permanent | Full-Time
Vacancy Status: This is an active, approved role and we are currently hiring for this position.

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

The Senior Manager, Marketing Operations is a crucial member of our Revenue Operations (Rev Ops), Go-to-Market, and Demand Generation teams — responsible for ensuring the smooth operation and scalability of our marketing and lead-generation infrastructure. This person will focus heavily on data integrity, and will work continuously to improve our lead acquisition process to support overall growth. In this role, you’ll play a pivotal part in bridging marketing, sales, and operations to help drive revenue and growth.

• Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership — enabling data-driven decisions.

• Maintain and optimize the foundations of the Hub Spot account, ensuring that marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs.

• Own the strategy and execution of Solink’s campaign architecture and reporting in Sales Force, along with integrations with Hub Spot to ensure accuracy

• Support broader revenue-tech (Rev Tech) operations — including CRM integration, lead-flow optimization, data hygiene, campaign set-up and tracking, and cross-functional collaboration.

• Act as a “go-to” resource for a wide range of requests related to revenue-driving activities — from ad-hoc analytics and dashboards to process improvements and technical implementations.

• Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance.

• Identify inefficiencies and areas for improvement across marketing operations, then propose and implement solutions to streamline processes and improve performance.

Must-Have:

• Strong ability to prioritize tasks and manage time effectively — able to balance multiple responsibilities across reporting, operations, and project execution.

• Deep understanding of Hub Spot and Salesforce— including architecture, CRM setup, workflows, data mapping, and integrations.

• Strong people and communication skills — capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.

• Strong analytical skills with the ability to translate data into actionable business insights.

• High proficiency in Excel/Google Sheets (ex: pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters)

• A deep understanding of B2B sales, marketing and customer success including…