Strategic Proposal & Market Intelligence Manager

** Overview*
* ** The Work:*
* The Strategic Proposal & Market Intelligence Manager is a cross-functional leadership role responsible for advancing strategic business growth by integrating proposal management, market intelligence, business analytics, CRM optimization, and marketing strategy. The position serves as a key bridge between Business Development, Capture, Proposals, Marketing, and Operations to improve opportunity identification, pursuit decision-making, competitive positioning, and proposal success rates.

This role exists to provide strategic oversight and lead high-priority pursuits, improve the organization's use of customer relationship management (CRM) and business intelligence tools, strengthen market and competitive analysis capabilities, and promote alignment across growth-focused functions. The position supports enterprise-wide efforts to increase win probability, improve operational visibility, enhance brand positioning, and drive sustainable business growth.

This position aligns with Cayuse's core values of Innovation, Excellence, Collaboration, Adaptability, and Integrity by fostering technical solutions that meet customer needs, promoting teamwork, and prioritizing quality in deliverables.

** Responsibilities*
* *
* Key Responsibilities:

*
* + Strategic Proposal Leadership

+ Lead proposal managers and capture leads in support of complex, high-value, and strategically significant proposal efforts from opportunity qualification through submission and award decision.

+ Provide proposal leadership, guidance, and surge support for critical pursuits across business units.

+ Develop and execute proposal strategies that align with capture plans, customer requirements, and organizational growth objectives.

+ Facilitate proposal planning sessions, strategy reviews, storyboarding, color team reviews, and pursuit readiness assessments.

+ Mentor proposal managers and proposal support staff on best practices, compliance requirements, and strategic messaging.

+ CRM Administration & Business Intelligence

+ Serve as a subject matter expert for Techno Mile and related CRM systems.

+ Develop, maintain, and enhance CRM processes, reporting capabilities, dashboards, and data governance standards.

+ Monitor data quality and integrity to ensure accurate opportunity tracking, forecasting, and reporting.

+ Analyze pipeline performance, pursuit metrics, and business development activities to provide actionable recommendations.

+ Deliver regular reports and analytics that support executive decision-making and resource planning.

+ Market Intelligence & Competitive Analysis

+ Conduct market research, competitive assessments, customer analysis, and industry trend monitoring.

+ Identify strategic growth opportunities, emerging markets, procurement trends, and competitive threats.

+ Evaluate opportunities using data-driven methodologies to improve pursuit selection and probability of win (PWIN) assessments.

+ Develop market intelligence products and briefings to support business development, capture, and executive leadership activities.

+ Enterprise Marketing Strategy

+ Support enterprise marketing initiatives that enhance brand awareness, customer engagement, and market positioning.

+ Collaborate with marketing teams to ensure consistency in messaging, branding, collateral, websites, and digital communications.

+ Analyze market trends and customer insights to inform marketing campaigns, thought leadership, and strategic planning activities.

+ Identify opportunities to improve the effectiveness of marketing content, tools, and customer-facing materials.

+ Cross-Functional Leadership & Process Improvement

+ Foster collaboration and alignment among Business Development, Capture, Proposals, Marketing, Operations, and Executive Leadership.

+ Lead initiatives to standardize processes, improve communication, and increase visibility across the opportunity lifecycle.

+ Develop and implement best practices that improve efficiency, effectiveness, and organizational maturity.

+ Support strategic planning efforts and contribute to long-term growth initiatives across the organization.

+ Other duties as assigned.

** Qualifications*
* ** Qualifications - Here's What You Need:*
* + Bachelor's degree in Marketing, Business Administration, Communications, Management, Public Relations, or related field preferred.

+ Master's degree in Business Administration (MBA), Marketing, Communications, or related discipline preferred.

+ Minimum of 10 years of progressive experience in proposal…