Head of Digital Marketing & AI-Driven

Why the company?the company is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won't be your place. If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.

The Head of Digital Marketing drives the vision, strategy, and execution of the company's digital marketing initiatives - with AI and marketing agents at the core of how the team operates. This role leads the digital marketing team, partners with cross-functional stakeholders, and builds an agentic marketing engine that senses market signals in real time and turns them into high-impact campaigns, content, and conversions.

The Head of Digital Marketing is accountable for elevating digital marketing quality, pioneering AI-driven approaches to speed and scale, and mentoring team members to work effectively alongside AI agents in pursuit of business objectives.

Answer engine and organic discovery (AEO + SEO). Make the company the answer when buyers ask AI assistants about identity verification, fraud prevention, KYC, and onboarding risk. Build the program that measures and grows our share of voice and citation rate across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews, alongside traditional rankings. Structure our content, data, and third-party footprint so models understand and trust us.

• Paid media wherever buyers ask questions. Run a full-funnel paid program across Google, Linked In, Meta, LLM Ads and programmatic, and lead the company's early moves into emerging AI ad surfaces, including sponsored placements inside conversational assistants. Use AI for targeting, creative variation, bid strategy, and budget reallocation, and know when to override it.

• Agentic lifecycle marketing. Replace static nurture streams with agent-driven lifecycle programs that read buying signals (product usage, intent data, engagement, firmographic change) and respond with the right message, channel, and timing. Partner with Sales Development and ABM so agents hand off to humans at the right moment, with full context.

• The adaptive website. Turn the  into an experience that adapts by account, industry, persona, and stage, with personalized content, dynamic proof points, and conversational paths to a demo. Make the site readable and useful to AI agents and crawlers as well as people, since more buyer research will be done by agents on their behalf.

• The agentic marketing engine. Design and run the system that senses the market in real time (news, competitor moves, regulatory shifts, fraud trends) and turns it into drafted content, campaign briefs, social copy, and landing pages within hours. Build the human-in-the-loop review that keeps everything accurate, on-brand, and compliant for a regulated buyer base.

• Measurement that reflects how buying works now. Build attribution and reporting that connect AI visibility, paid, lifecycle, and web engagement to pipeline and bookings. Retire metrics that no longer mean anything and define the ones that do.

• The team. Lead and grow a team spanning paid, organic/AEO, lifecycle, and digital operations. Coach each person to run their lane as an operator of agents, with the judgment to know what to automate, what to supervise, and what to keep human.

What success looks like in your first year - the company is consistently cited in AI-assistant answers for our priority categories, with a measurable, rising share of voice against named competitors.

• Digital channels source and influence a clearly larger share of qualified pipeline, with attribution leadership trusts.

• At least one agentic lifecycle program and one signal-to-content workflow are live, producing work weekly, with documented review and quality controls.

• The website personalizes for priority accounts and segments, and demo conversion improves as a result.

• Your team ships more, faster, at higher quality, and each member can show what they've built with AI.

You've lived at the front edge of…