Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers.

To enhance our team, we are seeking an experienced Senior Manager, Marketing Operations to help us manage and optimize our world-class marketing infrastructure to drive pipeline growth and performance visibility.

The Senior Manager, Marketing Operations, will own the strategy, management, and optimization of Panopto's marketing technology stack, data infrastructure, and campaign measurement. This role is a critical partner to the Demand Generation team, ensuring our marketing programs are measurable, efficient, and tightly aligned with Sales. You'll be an individual contributor who thrives in both the technical and strategic aspects of marketing operations able to build and optimize systems, report on performance, and translate data into insights that shape go-to-market strategy.

You’ll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.

• Own and optimize the marketing tech stack
• Administer and evolve our core systems, including Marketo, Salesforce, and Qualified.
• Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., Zoom Info, Qualified, webinar platforms, analytics tools).
• Evaluate new tools and features to improve lead management, personalization, and reporting efficiency.
• Evaluate and manage a migration to Hubspot, up leveling our capabilities and optimizing our system architecture, lead scoring, and lead routing in the process.
• Lead management and routing :
• Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency.
• Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs.
• Drive database hygiene and GDPR / compliance best practices across regions (U.S. and EMEA).
• Campaign execution and reporting :
• Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments.
• Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards.
• Ensure data flows correctly from initial touch through to pipeline attribution.
• Reporting, analytics, and performance insights :
• Own core marketing KPIs across the funnel : inquiries, MQLs, SALs, pipeline, and conversion rates.
• Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders.
• Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact.
• Strategic partnership :
• Proactively identify operational improvements to increase campaign performance and speed to market.
• Educate the marketing team on data-driven decision‑making and system best practices.

• 7-10 years of experience in Marketing Operations at a B2B SaaS or technology company.
• Deep hands‑on experience with Marketo or Hubspot and Salesforce.
• Proven ability to design and maintain complex campaign and lead management systems across regions and markets.
• Strong analytical skills with experience building dashboards and translating marketing data into business insights.
• Experience implementing or optimizing lead scoring models and campaign attribution frameworks.
• Collaborative, organized, and proactive comfortable balancing strategic projects with day-to-day execution.
• Excellent communicator with the ability to explain technical concepts to non-technical stakeholders.
• Comfortable in a high-growth, fully remote environment with cross-functional stakeholders in multiple time zones.

The salary range for this position is $125,000 - $150,000 USD per year. This position is also eligible for a bonus as part…