Ad Operations & Media Buying Specialist

Ad Operations & Media Buying Specialist page is loaded## Ad Operations & Media Buying Specialist locations:
Idahotime type:
Full time posted on:
Posted 7 Days Agojob requisition :
R-100031
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* Job Title:

** Ad Operations & Media Buying Specialist
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* Location:

** Boise,  (Remote-First Work Environment)
** Wage Range:** $75,000–$85,000 annually

As a key member of our Marketing Solutions team, you will plan, launch, optimize, and analyze campaigns that help local businesses thrive. If you're a data-driven thinker who can translate metrics into clear business value, we want to meet you.
** What You’ll Do
*** Own the full lifecycle of digital advertising campaigns, including setup, management, and optimization across Google Ads, Meta Ads Manager, You Tube, and programmatic DSPs.
* Buy and manage media across multiple channels, ensuring best-fit strategies for each client’s objectives.
* Implement pixel tracking, custom audiences, and conversion tracking through tools such as Google Tag Manager and platform-specific tracking solutions.
* Continuously optimize toward performance KPIs (CTR, CPC, CPA, ROAS, etc.) and proactively identify opportunities to improve campaign efficiency.
* Troubleshoot delivery, tracking, and implementation issues with a solution-oriented mindset.
* Partner with account managers, creative teams, and analytics to ensure seamless campaign execution and cohesive client experience.
* Build compelling dashboards and performance reports that translate numbers into business impact, not just metrics.
* Stay on top of digital advertising innovations, algorithm shifts, attribution updates, and industry best practices.
** What We’re Looking For
*** 3–5 years of hands-on paid media experience (in-house or agency). You’ve managed campaigns, learned from missteps, and understand how to optimize at scale.
* Google Ads and Meta Ads certifications required.
* Demonstrated experience buying across multiple channels, ideally including some exposure to traditional or outdoor media.
* Deep understanding of Google Ads, Meta Ads Manager, You Tube, and/or programmatic buying.
* Familiarity with web analytics, conversion tracking, Google Tag Manager, and pixel implementation.
* Advanced Excel/Google Sheets skills, you can build reports and dashboards that actually tell a story.
* Strong communication skills with the ability to translate “CPMs and CTRs” into “here’s what this means for your business.”
* Agency experience is a strong plus, especially if you’re comfortable juggling multiple clients and explaining performance in client-friendly terms.
* Highly organized, deadline-driven, and able to manage multiple campaigns in a fast-paced environment.
** Why You’ll Love Working at BBB
** At the Better Business Bureau, you’ll be part of a team that values integrity, innovation, and impact. We work together to help businesses grow responsibly while building trust in the marketplace. You’ll have the opportunity to make a difference every day—both for our clients and the community.
** In Case You Were Wondering
*** Medical, Dental, and Vision Insurance Plans (Dental and Vision base plans with premiums 100% paid for by BBB)
* 100% employer-paid life and long-term disability insurance
* Optional insurance plans (short-term disability, additional life, etc.)
* Paid Time Off (PTO) as of your date of hire.
* Paid holidays, plus your birthday off with pay.
* Safe Harbor (immediate vesting) 401(k) plan with up to 6% company match
* ** Remote first work model
** At BBB, we embrace diversity and strive to create an inclusive environment that allows all team members to thrive. We foster a culture in which our differences are celebrated; our differences are what makes us a Better Business! We are proud to be an Equal Employment Opportunity. We will not discriminate based on race, color, gender, gender identity, religion, sexual orientation, national origin, age, marital status, disability status, citizenship status, veteran status, or any other characteristic prohibited by Local, State, or Federal law.

Discrimination, retaliation, or harassment based upon any of these factors is inconsistent with our core values and will not be tolerated.
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