Digital Marketing Manager

Our client, [Industry Descriptor] is seeking a Digital Marketing Manager to join their team. As a Digital Marketing Manager, you will be part of the [Department Name] supporting [Team Name(s)]. The ideal candidate will have strong SEO execution, cross-functional collaboration, and a data-informed mindset that will align successfully in the organization.

Job Title: Digital Marketing Manager - SEO Content Specialist

Pay Range: $42.41 hourly

Shift: Mon to Fri - 8 Hours

• Own SEO content workflows by managing intake, outlining, production coordination, review, and publishing status tracking.
• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush) and translate findings into SEO-driven content outlines.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages while maintaining pipeline visibility for stakeholders.
• Track and report basic content performance, clearly communicating what was executed successfully and what needs improvement.
• Improve search visibility through on-page optimization, including internal linking enhancements and offsite outreach to build high-quality backlinks.

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEO tools (SEMrush or similar) and a strong understanding of keyword research and search intent.
• Experience with GEO concepts and AI search optimization, including how LLMs discover, read, and cite content.
• Strong cross-functional collaboration skills and attention to detail, with the ability to work directly with tech teams on site health and schema implementation needs.

• Work on SEO/GEO execution that directly supports search performance and content discoverability.
• Build scalable, answer-first content structures designed for both search engines and AI-driven experiences.
• Strengthen internal linking and entity coverage to improve retrieval across search and generative platforms.
• Collaborate across writers, agencies, internal teams, and AI tools to deliver content that meets clear SEO standards.
• Contribute to continuous improvement by reviewing drafts, optimizing alignment to target keywords, and reporting outcomes.

• Medical and Prescription Drug Plans
• Supplemental Life Insurance
• Short Term Disability Insurance
• 401(k)

About Manpower Group, Parent Company of:
Manpower, Experis, Talent Solutions, and Jefferson Wells.