Digital Marketing Manager

Boise, United States | Posted on 10/02/2026

• Industry Manufacturing, Engineering, Transportation & Logistics
• Job Type Contract
• Required Skills
  • audit
  • SEMrush
  • +13
• State/Province Idaho
• Country United States

OTSI is a global technology partner providing enterprise IT consulting, digital solutions, and managed services. We help organizations modernize complex technology landscapes, harness the power of data, and build scalable AI-led ecosystems to accelerate innovation and business growth. With over 26 years of experience, we consistently turn complex challenges into success stories through our strong technical capabilities and deep industry knowledge.

Our global team of 1,800+ professionals, spread across 6 countries, delivers cutting-edge solutions for customers across Banking, Financial Services, Insurance, Transportation & Logistics, Energy & Utilities, Healthcare & Life Sciences, Government, Hi-Tech, Telecom & Media, Manufacturing, and more.

Our focused technology areas:

• Data & Analytics (Data Architecture, Data Engineering, Data Migration, Data Modernization, Big Data, Analytics and BI)
• Cloud (Cloud Computing, Cloud Migration, Cloud-Native Architecture, Hybrid and Multi-Cloud)
• Quality Engineering (Manual Testing, Non-functional testing, Test Automation, Digital Testing)

• Manufacturing, Transportation, & Logistics
• Energy & Utilities
• Telecom & Media
• Government & Public Sector (FED, SLED, & Partners)
• Hi-Tech

Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3

• Own end-to-end blog process (writing through approval)
• Create and optimize website content (blogs,glossary, product, and other pages)
• Conduct keyword research and improve search rankings
• Analyze performance (traffic, impressions,keyword rankings) and report metrics
• Audit existing content and fill SEO gaps
• Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting)

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog - in progress - review - published)
• Maintain content pipeline visibility and status tracking for stakeholders
• Track and report basic content performance
• Report on content performance, highlighting what was successfully executed versus what did not meet expectations
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
• Conduct off‑site outreach to build high‑quality backlinks
• Strengthen internal linking by strategically connecting related pages across the site

• Enhance existing content for GEO performance by rewriting definitions, structuring answer‑first sections, and improving clarity for AI‑driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
• Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
• Execute scalable on‑page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms

• Bachelor’s degree in Marketing, Communications, English, or a related field
• 3+…