Google Analytics Job Boise area,Idaho USA,IT/Tech

Position: Google Analytics4
* Role & responsibilities

Key Responsibilities

Analytics Setup & Management
- Implement, configure, and maintain GA4 and UA tracking codes across websites, apps, and digital assets.
- Ensure accurate event tracking, conversions, and custom dimensions/metrics.
- Migrate existing UA properties to GA4 and validate data consistency.
Data Collection & Reporting
- Monitor traffic sources, user behavior, and conversion funnels.
- Build dashboards and automated reports in GA4, UA, and Google Data Studio/Looker Studio.
- Provide actionable insights to improve ROI on digital campaigns.
Performance Analysis
- Track KPIs such as CTR, bounce rate, session duration, and conversion rate.
- Identify trends, anomalies, and optimization opportunities.
- Conduct A/B testing and measure impact using GA4 event-based tracking.
Cross-Functional Collaboration
- Work closely with SEO, SEM, and social media teams to align analytics with campaign goals.
- Support product and tech teams in tagging requirements and troubleshooting.
- Present insights to stakeholders in clear, business-friendly language.
Compliance & Best Practices
- Ensure data privacy compliance (GDPR, CCPA) in analytics setup.
- Stay updated on Google Analytics updates, attribution models, and reporting methodologies.
- Maintain documentation of tracking frameworks and reporting processes.

Preferred candidate profile

Educational Background
- Bachelors/Masters degree in Marketing, Business, IT, or related field.
- Certifications in Google Analytics (GA4, UA), Google Tag Manager, or Google Ads preferred.
Technical Expertise
- Hands-on experience with GA4 and UA implementation, migration, and reporting.
- Strong knowledge of Google Tag Manager, Looker Studio, and attribution models.
- Familiarity with SEO/SEM tools and digital campaign tracking.
Analytical Skills
- Ability to interpret complex datasets and translate them into actionable insights.
- Proficiency in building dashboards, custom reports, and conversion tracking.
- Strong problem-solving and troubleshooting skills for analytics issues.
Soft Skills
- Excellent communication and presentation skills to convey insights to non-technical stakeholders.
- Detail-oriented with a proactive approach to data accuracy and compliance.
- Collaborative mindset to work across marketing, product, and tech teams.
Experience Level
- Upto 8 years of experience in GA4+UA or performance marketing roles.
- Prior experience in GA4 migration projects is a strong plus.

Immediate Joiner are highly Preferred