Senior Performance Marketing Specialist

• Run day-to-day paid social and video across Meta, Tik Tok, and You Tube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
• Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.
• Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.
• Build and maintain the weekly and monthly creative performance marketing reports.
• Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
• Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.
• Flag new formats, placements, and platform features worth testing, and make the case for trying them.

• 3+ years of hands-on performance marketing experience with Meta Ads, Tik Tok Ads, and/or You Tube Ads.
• Experience with incrementality and/or MMM to measure true lift or causal performance.
• Comfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck.
• AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for.
• Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms.

Pay range: $75K - $111K

• 401K
• paid time off
• dental insurance
• medical insurance
• vision insurance
• disability insurance
• life insurance options

GOAT is an American online platform offering sneakers, luxury apparel and accessories through primary and resale markets.