Director, Brand Marketing

We’re redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.

We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.

If you’re energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.

he Director of Brand Marketing owns Onit’s brand: thecategorynarrative, corporate identity, and reputation that make Onit the name legal and legal ops leaders trust before a sales conversation ever begins. This role leads Engine 1, Brand, and is accountable for how Onitshows upeverywhere it is seen. Onit is in an active platform transition — moving from a workflow-based legal operations platform to an AI-native platform anchored on Unity — and this leader will own the brand narrative through that shift.

Reporting to the VP of Marketing, this leader sets the master narrative and brand standard that Product Marketing translates into productmessagingand that Revenue Marketing carries into demand. The role owns thecompanystory and reputation, not the pipeline and not product-level positioning, and partners closely with both to keep the lines clean. This role willconsolidateand build out the brand team, bringing dedicated focus to a function that hasoperatedacross multiple contributors.

Success in this role means Onit owns a clear, differentiated position in the legal AI category, brand awareness and share of voice grow against named competitors, and the organic, earned, and owned channels operate as an always-on engine that makes Onit impossible to ignore.

• Own Onit’scategorynarrative and corporate positioning, including the through-line that defines what Onit is, what it replaces, and why its differentiation is defensible.
• Set the master brand story that Product Marketing translates into productmessagingand that Revenue Marketing carries into demand programs.
• Lead the evolution of Onit’s positioning as the market and the AI category shift, keeping the story ahead of competitors.
• Partner with the VP of Marketing and the executive team to align the brand narrative to company strategy and key market moments.
• Monitor the competitive brand landscape and ensure Onit’s positioning responds to moves by key competitorsincluding in enterprise legal management, CLM, and AI-native entrants.

• Own Onit’s brand identity, voice, and visual system, and set the standard for how every teamappliesthem.
• Lead the website as a brand expression, owning the experience, design language, and how the storyrendersfor first-time visitors, in partnership with web and design.
• Direct the creative and design function to produce on-brand work at the pace of an AI company.
• Own brand presence and experience at tier-one events and lead the OnPoint community as a brand channel, developing it as an always-on touchpoint for legal ops buyers and advocates.

• Own earned media and PR, building Onit’s reputation and share of voice in the legal AI category.
• Lead the executive and employee thought leadership program and scale the shift from episodic campaign spikes to an always-on, culture-led organic engine.
• Own AI and LLM search visibility as a first-class brand channel, growing Onit’s…