Senior Social Media Manager Job Boise area,Idaho USA,Marketing / Advertising / PR

The Senior Social Media Manager will own the day-to-day execution and continued strategic development of Horizon3’s social media program
This role combines strong editorial judgment, hands-on content creation, campaign and event execution, employee advocacy, community engagement, and performance-driven optimization
You will translate complex cybersecurity, product, research, and market topics into clear, credible stories while building repeatable programs that scale social across Marketing and the broader company
Social Strategy and Channel Ownership:
Serve as the company’s subject-matter owner for organic social strategy, advising Marketing and executive leadership on audience development, channel investment, content priorities, and social risk
Own and evolve the social media strategy across priority channels, including Linked In, X, You Tube, and X, while evaluating other channels and communities such as Reddit and Bluesky
Maintain a clear point of view on audience, channel fit, content formats, cadence, and brand voice
Build and manage an always-on editorial calendar that balances thought leadership, customer proof, research, product storytelling, company news, culture, hiring, and timely industry moments
Establish repeatable planning, intake, approval, publishing, and reporting processes that make social easier to scale across Marketing and the broader company
Content Creation and Storytelling:
Own the development, creation, and publication of high-quality social content that translates complex cybersecurity, product, research, and market topics into clear, engaging stories
Develop campaign concepts and content packages across formats such as posts, threads, carousels, short-form video, event coverage, employee spotlights, and executive amplification
Partner with subject-matter experts to identify strong stories, ghostwrite or refine content when needed, and manage review through publication
Maintain a distinctive, authentic, confident, and technically credible brand voice across channels
Campaigns, Launches, and Events:
Develop and execute social plans for product launches, press announcements, webinars, campaigns, customer stories, industry news, and rapid-response opportunities
Support event promotion and live coverage, including speaking sessions, booth activity, networking moments, videos, and post-event follow-up
Coordinate social amplification with Product Marketing, PR/Communications, Field Marketing, Demand Generation, Customer Marketing, executives, and technical experts
Join initiatives early enough to shape the amplification strategy, not simply publish finished assets at the end of a campaign
Employee Advocacy and Executive Amplification:
Own and grow the employee advocacy program in Sprout Social Advocacy, including onboarding, enablement, content distribution, recurring communications, and program administration
Create practical, easy-to-share content that helps employees and executives participate authentically in company, product, hiring, thought-leadership, and event moments
Partner with People, Recruiting, Communications, and leadership teams to support employer brand, executive visibility, and coordinated announcements
Community Engagement and Brand Stewardship:
Monitor brand and industry conversations through social publishing and listening tools, including the Sprout inbox and relevant online communities
Respond to routine engagement and route sensitive, reputational, or crisis-related issues through the appropriate escalation process
Apply sound judgment about what should be amplified publicly, what requires additional review, and what should not be socialized
Help protect brand consistency across social channels and ensure public-facing content follows current naming, messaging, and visual standards
Measurement and Optimization:
Define and maintain a practical social measurement framework covering reach, engagement, audience growth, content performance, advocacy participation, and campaign impact
Produce regular reporting that turns performance data into clear insights, recommendations, and next actions
Test content formats, creative approaches, publishing patterns, and channel strategies to improve relevance and engagement efficiency
Conduct periodic competitive and market reviews to identify opportunities, gaps, and emerging conversations that should influence the content plan
What Success Looks Like:
A clear, differentiated social strategy is adopted across priority channels
Social content consistently reflects…