Senior Manager Content Strategy

Lumen is the trusted network for the AI-powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you'll work on infrastructure customers rely on today and build for what's next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you're ready to take ownership, deliver meaningful impact, and help shape the future of AI-ready connectivity, join us today.

Leads the Content Strategy team responsible for translating business priorities, customer needs, creative concepts, and established brand direction into clear, scalable messaging and content solutions. The role directs complex initiatives and advances messaging architecture, editorial practices, audience strategy, content systems, and governance to deliver consistent, audience-centered communication across channels and customer touchpoints.

Working within the broader content and creative strategy established by senior leadership, the Senior Manager sets team priorities, applies advanced functional expertise, and partners across Brand, Product Marketing, Communications, Digital Experience, Demand Generation, Design, Motion, Technology, and Operations to improve messaging effectiveness, content reuse, customer understanding, and team performance.

• Content and messaging strategy: Translate business, brand, customer, and creative priorities into actionable content plans, messaging frameworks, narrative structures, and audience-specific approaches across programs, products, campaigns, channels, and experiences.
• Functional leadership: Apply and advance practices in messaging architecture, editorial strategy, voice and tone, taxonomy, information architecture, audience strategy, and content operations; solve complex communication challenges and advise senior stakeholders on alternatives and tradeoffs.
• Governance and consistency: Establish, apply, and improve standards for messaging, positioning, editorial quality, and content governance; resolve conflicts, align competing stakeholder needs, and elevate decisions affecting enterprise strategy, policy, or positioning.
• Content systems and scalability: Lead the development and adoption of content models, taxonomies, templates, modular frameworks, and lifecycle practices that enable personalization, reuse, consistency, and reduced duplication and rework.
• Customer experience: Direct content strategy across customer journeys and connected experiences, identify communication gaps, and improve customer understanding and omnichannel consistency through intentional, audience-centered content design.
• Cross-functional partnership and influence: Coordinate the Message component of the broader Idea, Message, and Expression model; build alignment across creative and business functions; and present clear, evidence-based recommendations to senior stakeholders.
• Measurement and optimization: Establish measures for messaging clarity, usefulness, quality, consistency, scalability, delivery, and customer or campaign outcomes; create feedback loops and use performance insights to refine content approaches and team practices.
• Team leadership and capability development: Lead, coach, and develop content strategists, copywriters, and editorial contributors; set objectives and expectations, assign resources, remove barriers, strengthen functional capability, and support succession and…