Digital Sales Specialist

Digital Sales Specialist – Townsquare Ignite

* This is an in the field digital media sales position that requires you to work closely and collaboratively with a team.

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in‑house demand and data management platform collecting valuable proprietary first‑party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First‑Party Data Collection: As a large‑scale digital content publisher, we collect valuable first‑party data from our audience, minimizing reliance on third‑party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in‑house demand‑side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper‑targeted advertising solutions and offer white glove customer service.
• Multi‑Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full‑service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

Townsquare Ignite has proven to be a local leader in providing custom digital solutions for all‑sized local businesses. As a Digital Solutions Specialist, you will provide cross‑platform full funnel digital marketing solutions and grow digital business with advertisers in local communities.

Your responsibility will be to identify and qualify new business prospects, ultimately securing new clients. You'll manage business relationships to ensure that the clients' needs and objectives are met, while expanding on the business they are doing with us. This is a fast paced, client facing business development role in which you will need to be able to handle multiple clients and opportunities daily.

• Cultivate new and self‑generated business
• Responsible for pipeline management and meeting individual digital sales goals
• Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
• Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
• Conduct virtual and in‑person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer's vision and objectives
• Take ownership of the pre‑ and post‑sale process, making sure that we exceed customer expectations and deliver results
• Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
• Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long‑term solutions that meet shared objectives
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

• Proven track record of digital sales quota achievement
• Proven track record of selling digital marketing products (Search, Social, Programmatic)
• Proven track record of success in growing new business
• Advanced knowledge and understanding of digital research tools and methodologies
• Superior presentation, interpersonal & communications skills
• IAB Certification (preferred)
• Minimum 2 years of digital sales experience
• PowerPoint, Excel…