Sales Representative - Large Format

I. OBJECTIVE / GENERAL DESCRIPTION To make assigned calls and maintain a positive relationship with assigned area accounts and secure the maximum in sales volume and product distribution by selling the Company’s products and point of sale.

II.

PRIMARY DUTIES AND RESPONSIBILITIES:

Achieve programmed volume quotas by brand.

Plan regularly scheduled sales calls on assigned On and Off-Premise accounts to ensure:

Customer satisfaction.

Proper shelf/cooler placement for products.

Adequate and accurate inventory levels.

Proper rotation on shelf in back room.

Proper pricing.

Appropriate placement and adequate quantity of point-of-sale material.

Product breakage return.

New package and brand authorizations.

Salesman to maintain a 5% or less load return.

Accomplish timely and productive execution of sales plans and promotions at retail by securing trade support via product displays, price promotions, special events, on-premise promotions and point of sale materials.

Call on and solicit new accounts within assigned area.

Develop thorough knowledge of, and comply with, Federal and State regulations concerning the sale and promotion of alcoholic beverages.

Maintain and/or develop sound customer relations and goodwill with all accounts:

Ensure proper and prompt handling of all customer problems/complaints.

Ensure only fresh beer is in accounts.

Firmly and diplomatically protect the company’s interest in all credit and/or collection problems.

Attend special events (4 per year).Call on all daily accounts on assigned day.

Deliver beer on an as needed basis.

Explain new sales programs and prices.

Secure and relay to management complete information on competitive activities.

Properly transmit sales orders according to procedure, check edits on a daily basis and communicate any discrepancies to distribution.

Company Vehicle properly stocked with signage, POS and Repack.

Prepare written reports on a timely basis including:

Daily Sales Orders Daily Activity Reports Daily P.O.S. and Display Booking Slips Daily Breakage Slips Monthly Program Tracking Sheets Occasional Chain Activity Reports Occasional Driver Complaint Reports Draft Lead Reports as needed

Update Route Card information

Update customer information in computer

Attend periodic meetings to discuss sales goals, new products, incentive programs, etc.

Effectively communicate work related issues with other departments (merchandising, customer service, operations) in a timely manner.

Keep an accurate and up-to-date route book.

III. SECONDARY

DUTIES AND RESPONSIBILITIES:

Develop thorough product knowledge by attending regular in-house training  attired 100% of working time in company approved  on Company premises and at job station by assigned time.

Follow all other company policies not specifically outlined in this description.

IV.

QUALIFICATIONS:

Education:

High School diploma or equivalent.

College credits or equivalent preferred.

Bilingual speaking English/Spanish preferred.

Experience/Requirements:

One year minimum merchandising or delivery experience.

A minimum of 2 to 3 years sales experience preferably in the beverage industry.

Ability to lift up to 50 lbs. on a regular basis

Must have valid drivers’ license and maintain an acceptable driving record.

Capable of driving a vehicle for prolonged periods of time.

Must be able to bend, lift, sit, squat and stand for prolonged periods of time.

Strong verbal and written communication skills.

Must possess strong math, time management and customer service skills.

Must be at least 21 years of age.

Maintain a neat, well-groomed appearance creating a favorable public image and maintain proper conduct